You might have heard that mobileStorm recently launched RSS messaging. That makes us the only company globally that provides 6 ways to communicate with prospects and customers from the same web-based control panel.

RSS, which stands for Really Simple Syndication, is a relatively new web technology that is used to publish frequently updated content such as blogs and news. The first version of RSS was created in March of 1999 for use on the my.netscape.com portal. A 2004 Pew study found that 1 out of 20 people online said they used an RSS aggregator to read content online. So, I can only image how big that number is today. RSS was also the 3rd most searched for “what is” term on Google last year.

All major online portals use RSS to push content to their sites. MyYahoo, for example, is basically just a bunch of RSS feeds. Yahoo lets you customize which news you do and do not want to see. Additionally, Firefox and even Outlook 2007 now have RSS readers built into their applications. This allows you to subscribe to a feed by simply clicking an icon, and the feed is added to your RSS reader.

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