Lately, I have spent a bit of time pondering how color and “what color” can impact conversion in terms of landing page testing. As a marketer myself, (as I’m sure many of you are), landing page testing is a great way to optimize the conversion funnel especially when budgets are tight. In theory a simple change of color of the background or call to action button for instance, can make a big impact when it comes down to landing page efficiency. Choosing the best color for your landing page becomes tricky because the web designers color wheel or the colors found in your company’s style book may not translate to marketing success.

So how much really can color change the results of our landing pages? Honestly, I am not entirely sure myself. It has been my experience so far, that the ‘right color’ can vary depending on your brand, but also depending on the action you want your web visitor to take. Here are a couple bites of heresay for the sake of discussion that I have heard through the grapevine …

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