One of the major challenges of email marketing is creating an email that people read and understand once they open it. A good way to get on the right path to engaging your reader is following a few simple steps as part of your email creation process.

Put your offer in the first paragraph. Whatever the goal of your email may be, for instance a purchase or a sign up state your offer prominently your starter paragraph. Along with the subject line, the first paragraph is the most read part of your email. Don’t get flowery- this is not a novel. Tell your reader why they are reading your email, and you will increase your chances of them both reading the entire message, and also taking the action you desire.

(more…)

When Google’s Android platform—the technology behind so-called Google Phones—was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the technology is open to all developers, Android-powered phones could eventually boast superior software and become the top handsets in the market.

Recent events, however, might be even better for consumers and marketers trying to reach them. Nokia, the world’s top cell phone maker, on Tuesday announced it is buying software-maker Symbian, whose operating system of the same name is on the majority of mobile phones all over the globe (not counting the innumerable flavors of Linux in Asia), and is on two-thirds of smartphones alone.

The kicker? Nokia plans to offer Symbian royalty-free to all handset makers, and will create an organization of phone manufacturers, carriers, and semiconductor companies to create an open-source platform “with wide industry appeal.”

(more…)

During Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day, which was the debut of the iPhone. “Now that you can make phone calls from your iPod, the only thing left to do is [make love to] it,” he told the crowd, suggesting that Apple come with a new product called the i-… well, since we don’t want anyone getting in trouble for reading this blog at work, you can read more here.

Mr. Smith’s suggestion just came closer to fruition. According to Time, pornography companies are preparing to leverage the next-gen iPhone for their own industry. They’re launching mobile sites, interactive campaigns, and clips that are all optimized for the handset’s two-inch screen. (Nope, I won’t take the easy shot here.)

(more…)

As we all know, links play a vital role in SEO: Links are important for both ranking and traffic. Getting links requires a lot of work; however some people don’t even know where to start and how to get those desired links. So today I’ve continued to write about where you can obtain links from and how to do so:

(more…)