The other day, a friend of mine had problems with one of his MySpace photos being taken down, despite the fact that it was not sexual, graphically violent, or otherwise offensive. Furthermore, he could not get an answer from MySpace as to why the pix was nixed.

This kind of thing wasn’t merely annoying; as a professional musician, my friend relies on MySpace for the vast bulk of his marketing. In a similar vein, people in other industries rely on LinkedIn, Facebook, or other niche sites for their marketing. Still, marketers need to have a dedicated platform—rather than a free-to-use social site—as the basis for their digital campaigns. That’s because with a dedicated platform, marketers can control all their information in a way they can’t with free sites.

I’ve already touched on this topic before:

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