It started out innocently enough, with me manually looking for new keywords. Then I realized I had found a goldmine that could do more than just give me keywords for my PPC. There is nothing new about researching competitors as part of your marketing plan, but the philosophy you use in thinking about online competitor research may be a can of worms that will catch you fresh fish!

But let me remind you, I started out looking for keywords—using an interesting tool, a Keyword Density Analyzer, which is traditionally used to determine how many keywords a page contains for search engine optimization purposes. What I found was that by using this tool to analyze competitor sites, you gain a wealth of information. Here’s some of what you can learn:

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