2008 June 19

Covering all aspects of marketing in the digital age.

Archive for June 19th, 2008

All Marketers Should Become “Kidd Video”*
Thursday, June 19th, 2008

Marketers Become Kidd Video It’s only been three months since mobileStorm started offering digital video distribution—and using our own service to disseminate mobileStorm’s marketing news/comedy show. Already our product release and own leap into online video marketing have proved astute, at least according to a new survey.

Ipsos MediaCT—which researches the media, content, telecoms and tech industries—says that early this year, online video viewership rose while viewership of other types of media fell. Among those surveyed:

In Feburary 2008, 19 percent said they watched digital video on their computers in—up from 11 percent the same month in 2007.

Meanwhile 70 percent said they watched traditional TV in February 2008—down from 75 percent saying they did so the same month a year earlier.

During the same period, the percentage of viewers watching movies in theaters fell to 5 percent from 7 percent.

“On-the-go” ways to watch video—whether a portable digital media player like the iPod or Zune, a portable DVD player, or a mobile phone—also increased in usage among those surveyed.

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