James Thurber said it best: “There are two kinds of light—the glow that illuminates, and the glare that obscures.” I don’t think it could be summed up better, especially from a man who was partially blind. Continuing from my previous blog about Developing Video Content for the Web, in which I introduced this series and discussed the ins and outs of purchasing a camera, today we’re going to delve into the world of lighting.

The one thing I want to reiterate from the previous blog is that just like there are many cameras on the market, there are also numerous lighting solutions. These solutions, depending on the amount of light you need and your choice of brand, can range from hundreds to thousands of dollars. Purchase only what is needed to accomplish your shoot professionally while staying within your budget.

In the production world, many people say that lighting is the trickiest, most complex aspect of shooting. This is definitely true if you are not prepared. Today I will go over the preparation, set-up, and equipment needed to accomplish a professional-looking web video. With that said, let there be light!

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