2008 June 24

Covering all aspects of marketing in the digital age.

Archive for June 24th, 2008

Some Ideas for Getting Links
Tuesday, June 24th, 2008

Ideas for Getting Links As we all know, links play a vital role in SEO: Links are important for both ranking and traffic. Getting links requires a lot of work; however some people don’t even know where to start and how to get those desired links. So today I’ve continued to write about where you can obtain links from and how to do so:

One-way link purchases: Google hates this, so I’d suggest you do it carefully and first make sure a particular link can help your ranking. Then without using link brokers, send an email request directly to the site(s) from which you want to get links. Remember, you can offer them money for placing the link (and in many cases people do it for free just because they are so great). The site that sells textual links (those that matter most for SEO) might get into trouble. In order to ensure “safety” for both you and the site from which you are acquiring the links: Make sure the textual link is in a meaningful section of the text, and is totally related to it; or else make the link part of a flash banner or in an image with an ALT tag. If you can, ask for a new article—ideally, with a short paragraph on the main page linking to the article—with a few optimized links to different sites, including yours.

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