I’m writing this from the sky as I fly over the Atlantic Ocean, on my way back from Heidelberg, Germany where I attended a MAAWG conference. I always enjoy going to MAAWG, not only because of the vast amount of socializing and networking that goes on, but also because of the high level of knowledge and expertise there. For example, I attended a panel discussion that included the managers of the postmaster teams for both AOL and Hotmail. These people are the ones who make the decisions on how email is delivered, and whether it is bulked or blocked. From my standpoint as the one in charge of ensuring good delivery for mobileStorm, the value for attending these conferences is clear.

Overall, from the panel discussions to the hallway discussions, some fundamental truths were again reconfirmed to me. These aren’t new concepts, and have been discussed at length in the past, but I will reiterate as they are becoming increasingly important.

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James Thurber said it best: “There are two kinds of light—the glow that illuminates, and the glare that obscures.” I don’t think it could be summed up better, especially from a man who was partially blind. Continuing from my previous blog about Developing Video Content for the Web, in which I introduced this series and discussed the ins and outs of purchasing a camera, today we’re going to delve into the world of lighting.

The one thing I want to reiterate from the previous blog is that just like there are many cameras on the market, there are also numerous lighting solutions. These solutions, depending on the amount of light you need and your choice of brand, can range from hundreds to thousands of dollars. Purchase only what is needed to accomplish your shoot professionally while staying within your budget.

In the production world, many people say that lighting is the trickiest, most complex aspect of shooting. This is definitely true if you are not prepared. Today I will go over the preparation, set-up, and equipment needed to accomplish a professional-looking web video. With that said, let there be light!

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It’s only been three months since mobileStorm started offering digital video distribution—and using our own service to disseminate mobileStorm’s marketing news/comedy show. Already our product release and own leap into online video marketing have proved astute, at least according to a new survey.

Ipsos MediaCT—which researches the media, content, telecoms and tech industries—says that early this year, online video viewership rose while viewership of other types of media fell. Among those surveyed:

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I’ve been asked from time to time about how I find certain information on the web—information that others struggle to discover. So I’ve decided to share some tips on how to be a better searcher and actually find what you are looking for. This isn’t too difficult; usually if what you seek is on the ‘Net, you’ll likely find it. When I don’t find something, I think it’s just not there.

Here are my top five tips on successfully finding info on the ‘Net:

Use Search Operators to Narrow or Widen Your Search

Let me guess: When you search for an email marketing solution, you just type in “email marketing solution” (with or without the parentheses) and hit the “search” button. This a very generic search string so you’d find lots of sites offering email marketing solutions.

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