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Archive for July 8th, 2008

Mobile Marketing: A Practical Matter
Tuesday, July 8th, 2008
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Premium SMSWe’re all used to ringtones and other “fun”—but entirely disposable—products that make up a bulk of today’s mobile marketing efforts. However, mobile consumers want products and services distributed over cellular networks to be practical, according to a new survey. dotMobi and AKQA questioned consumers in both the United States and the United Kingdom. They found that there was a “strong” desire for practical mobile content.

How strong? How practical? Consider:

  • Nearly 90 percent of respondents stated they would be more likely to choose an airline that offered mobile check-in facilities over one that did not.
  • Almost two-thirds of participants stated they would consider purchasing theater tickets, take-out food, and travel tickets via a mobile phone.
  • 86 percent of participants said they were interested in knowing which sites are easily accessible on a mobile phone.

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