Thursday, July 10th, 2008
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Ashley Furniture HomeStore of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit.
Hey, we can’t help but brag when ROI includes a whopping $20,000 in one day’s revenue (!) generated when the chain announced a 12-hour sale by subscription message, sent out only the evening before the sale began.
It’s an inspiring case of a seasoned marketer unfamiliar with digital messaging who quickly—thanks to an easy, all-encompassing platform and the wise use of best practices—executes successful campaign after successful campaign.
The Charlotte-based Ashley Furniture HomeStore regional chain came to SMS marketing a bit reluctantly. Admits co-owner and COO Charlie Malouf, “We were initially against the concept, because we thought that text message marketing was just annoying spam. Then we found out that it’s not spam; instead, it’s based on highly regulated permission marketing principles where you only send text messages to people who have opted in to subscribe and receive special offers.”
