I was surfing the web the other day with a friend of mine who is a musician and not remotely involved in online marketing. Basically, my friend could be an everyday customer for any company out there (including mine). After landing on a secondary page we decided to go to the homepage, but couldn’t find the link. I automatically said to click the logo at the upper left of the page (of course!). Then it dawned on me: As digital marketers we eat and breathe this stuff. This makes it difficult to remove our own personal expertise and think about site visitors on the front end. Clicking the company logo, I realized, is not an obvious pathway to the homepage.

This was not just an isolated incident by an inexperienced web user. Website design for small- to medium-sized businesses is super important when building your brand online. A good place to start is by looking at your very own homepage. While you may have limited resources to make a ton of changes, asking yourself a few questions will help you evaluate your best course of action and some simple fixes.

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