The good news, as I’ve written in past posts, is that new ways to devour video—online, via mobile phones, etc.—are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it—making it easier for old-style marketers to toe the digital waters while keeping a foot on firm land (aka traditional media).

The Nielsen Company last week reported that the average American spent 127 hours and 15 minutes per month in front of the (traditional) tube in May 2008. That was up from 121 hours and 48 minutes the same month in 2007.

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