There are continual discussions on the web about whether directory submissions are useful for SEO. I’ll add my thoughts to the mix: I think directory submission is a good strategy that should be a part of any SEO campaign. If it’s done right, it will get you rewarded with higher ranking and better traffic. Now let me explain why:

First of all, every good link counts. Directories’ links to your site are good because your link is placed under its own category among other links; the links you get from directories are related to your website. Of course, you shouldn’t submit to some FFA (Free-For-All) “linkfarm” directories—having your link there might even harm your site. Only submit to authoritative and reputable directories, like Yahoo! Directory, DMOZ, Business.com, Kahuki.com, BizFive.com, etc.

All these directories, except DMOZ, are not free, but in my personal opinion paid directories give many more benefits than free ones. The have less links in their databases, that’s more value for you; the sites they contain are in most cases good-quality sites, making these directories “good neighborhoods”; and they do care about their reputation, so you are in good hands.

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