I am talking about something huge that will happen pretty soon, I assume in the next year or two: SEO becoming obsolete. Google has already talking about it for quite some time; it’s become reality in both their Labs and in actual SERP (search engine results pages).

In this new world, search results will be different for every individual. They will be personalized. It will be impossible to rank high for even one keyword for all searchers. The days of current common search results are numbered.

So why will there be no more SEO? And why is an SEO guy like me so excited about it? Here are four major factors of this new search age:

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