Most sites have a “links page”; you have probably seen it many times. It links to other resources on the Internet considered useful or relevant, or with which the site exchanged links. However, most of the links pages out there are done wrong. Completely wrong.

Why? They just list sites. That’s it. It’s a very long list, and the sites listed are sometimes irrelevant and useless. Because of this state of things, I’d like to offer tips on how your links page can be modified to look natural and be useful.

First, never actually call this page “Links.” Don’t even use the word—it’s a red flag for Google. Call it “Resources” or, because the latter word is also quite overused, come up with something else, like “Web Map,” “Online Center,” or “Interesting Sites.” Even better is to call it by the name of your niche and adding the word: “sites”, “resources” or “websites”; for example, you can call it “Digital Marketing Sites.”

(more…)