Last week I started our conversation on website usability. Now that you have answered the three important questions I talked about—and you know what your site’s goal is, who your target audience is, and what your resources are—we can proceed.

All website development and design should fall under those aforementioned three things. You shouldn’t do anything that doesn’t get you closer to your goal of sales or popularity. You shouldn’t do anything that your audience wouldn’t accept or like. And you can’t do anything for which you don’t have resources. This all is pretty straightforward.

What is the foremost thing that you should take care of? Content. Content should be useful and well-written, and it shouldn’t contain any errors, either grammatical or factual. The content should also be original, easy to read, and interesting. Besides all this, the content of your site should be SEO-friendly. (I wrote about SEO-friendly copywriting in a previous post.)

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