First, you had to answer the website usability questions I posed in a previous post. Then, I had you look at the major WU elements of content, design, and development. Now, it’s time to look into your website’s hosting platform and its domain name.

Hosting and Servers

How fast does your site load? It’s not just code or graphics that cause delays; your hosting solution or servers might be at fault. Make sure you use a good hosting provider with 99.99 percent uptime and strong servers. In extreme cases you might want to get your own servers, which is a more expensive option, but still a relatively small expense in your online monthly budget.

Monitor your website’s life through one of the different monitoring services. A good one is http://www.internetseer.com, which will send you reports if your site goes down. Your website is your office and it should be open 24/7.

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