Monday, June 1st, 2009 by eydie
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we’re talking trillions!) want to spend time watching online video, and also because it’s becoming easier for them to watch videos sent via email.
Today, I’ll offer some tips on how marketers can create videos that consumers will want to receive via email and watch online. I’ll aso explain explain how marketers can analyze the results of their video email marketing campaigns with mobileStorm’s technology.
Because some companies might not have tried their hand at creating videos, here are some things we at mobileStorm learned while making our online commercials and comedy shows.
- Online video is not the same as a feature-length movie or network TV show. Its purpose is to quickly pique interest in a brand. Thus, it should start off with a “bang” and not be much longer than a few minutes.
- Links should either lead to a video posted on a site like YouTube or MySpace, or else should lead to specially-designed landing pages. Never use embedded video in email!
- Providing your video in the smallest file size possible, but still retaining a satisfactory image quality, is part of best practices for all Internet video. Flash compression is often the best comproise of file size and quality, making it ideal for online media.
Once you’ve deployed a video email marketing campaign, you need to determine how well it did. (more…)















(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.)
Some marketers have only recently realized the importance of email. Others think it’s old hat. But true forward-thinkers are already taking their campaigns to the next level.

