Tuesday, July 15th, 2008
The good news, as I’ve written in past posts, is that new ways to devour video—online, via mobile phones, etc.—are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it—making it easier for old-style marketers to toe the digital waters while keeping a foot on firm land (aka traditional media).
The Nielsen Company last week reported that the average American spent 127 hours and 15 minutes per month in front of the (traditional) tube in May 2008. That was up from 121 hours and 48 minutes the same month in 2007.














I went to Chicago last week for the long-weekend family reunion that my mom’s side holds every other year. The coolest thing this time ‘round was the yellow school bus my cousins and I rented to go from the ‘burbs to barhopping in downtown Chi-town! The second-coolest aspect of the weekend was the dominance of text-message marketing. Sure, it’s nice to really get away from work and anything related therein. But I gotta be happy when my industry is doing well, especially with the impending recession.
When Google’s Android platform—the technology behind so-called Google Phones—was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in
During Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day, which was the debut of the iPhone. “Now that you can make phone calls from your iPod, the only thing left to do is [make love to] it,” he told the crowd, suggesting that Apple come with a new product called the i-… well, since we don’t want anyone getting in trouble for reading this blog at work, you can read more 

