Digital Marketing Blog

Covering all aspects of marketing in the digital age.

Archive for the ‘Advanced Digital Marketing’ Category

Open Phones Imminent-But Whose?
Thursday, June 26th, 2008
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NokiaWhen Google’s Android platform—the technology behind so-called Google Phones—was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the technology is open to all developers, Android-powered phones could eventually boast superior software and become the top handsets in the market.

Recent events, however, might be even better for consumers and marketers trying to reach them. Nokia, the world’s top cell phone maker, on Tuesday announced it is buying software-maker Symbian, whose operating system of the same name is on the majority of mobile phones all over the globe (not counting the innumerable flavors of Linux in Asia), and is on two-thirds of smartphones alone.

The kicker? Nokia plans to offer Symbian royalty-free to all handset makers, and will create an organization of phone manufacturers, carriers, and semiconductor companies to create an open-source platform “with wide industry appeal.”

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Really Love Your Apple Phone
Wednesday, June 25th, 2008
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Love Your Apple PhoneDuring Macworld 2007, filmmaker Kevin Smith gave a well-attended speech in which he related Apple to his own screenwriting; apparently the Mac was the user-friendliest computer alternative to his trusty Smith-Corona. Mr. Smith also noted the big news of that day, which was the debut of the iPhone. “Now that you can make phone calls from your iPod, the only thing left to do is [make love to] it,” he told the crowd, suggesting that Apple come with a new product called the i-… well, since we don’t want anyone getting in trouble for reading this blog at work, you can read more here.

Mr. Smith’s suggestion just came closer to fruition. According to Time, pornography companies are preparing to leverage the next-gen iPhone for their own industry. They’re launching mobile sites, interactive campaigns, and clips that are all optimized for the handset’s two-inch screen. (Nope, I won’t take the easy shot here.)

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All Marketers Should Become “Kidd Video”*
Thursday, June 19th, 2008
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Marketers Become Kidd VideoIt’s only been three months since mobileStorm started offering digital video distribution—and using our own service to disseminate mobileStorm’s marketing news/comedy show. Already our product release and own leap into online video marketing have proved astute, at least according to a new survey.

Ipsos MediaCT—which researches the media, content, telecoms and tech industries—says that early this year, online video viewership rose while viewership of other types of media fell. Among those surveyed:

  • In Feburary 2008, 19 percent said they watched digital video on their computers in—up from 11 percent the same month in 2007.
  • Meanwhile 70 percent said they watched traditional TV in February 2008—down from 75 percent saying they did so the same month a year earlier.
  • During the same period, the percentage of viewers watching movies in theaters fell to 5 percent from 7 percent.
  • “On-the-go” ways to watch video—whether a portable digital media player like the iPod or Zune, a portable DVD player, or a mobile phone—also increased in usage among those surveyed.
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    IP or not to IP - Dedicated vs. Shared IPs
    Monday, June 16th, 2008
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    Dedicated vs. Shared IPsMaintaining consistent email delivery can be a very tricky thing. Sometimes, even if you are following best practices such as proper email collection, removing bounces and generally being a “good” sender, your delivery can degrade over time. Once this happens, it’s time to reassess what is going on and look at the potential pitfalls you may have triggered. One of the most obvious symptoms can be whether or not you are on a shared IP or a dedicated IP.

    Let’s quickly talk about the basic differences of each:

    Shared IP – A shared IP means that your mailings are being sent off an IP that includes other users/companies. Most ESPs will start your account on a shared IP. They sometimes use this as a probationary step because they need to see what you are like as a sender before determining where best to place you in a tiered structure.

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