Thursday, July 3rd, 2008
When I was talking to a friend’s husband months ago, he asked me what mobileStorm did. I told him, “We provide technology that helps companies send out marketing messages.” He said, “Oh, like spam and telemarketing calls?” and proceeded to go off on one such annoying call he’d recently received. It took a while before he registered my cries of, “Permission-based! Permission-based!”
It’s because of such worriers like him that pressure to regulate consumer privacy is high, especially considering the growth of behaviorally-targeted Internet ads, social network use by minors, and the now-common use of SMS. But the Interactive Advertising Bureau is keen to prove to U.S. lawmakers that self-regulation among legitimate marketers is a much better way to combat abuse than would be the passage of increasingly more laws. The IAB is currently wondering how—and if—it should enforce best practices among all marketers.














My personal email account has 197 unread messages in the inbox. Some are political in nature, not surprising during an election year and considering that political messages are exempt from CAN-SPAM. But the real problem? Email messaging campaigns gone amuck.
I once went on a “first date” with a weird guy that was planned at a trendy restaurant—and then when we met up, he kept raving about the wonderful cheap Thai food he’d had just before arriving. Uh, I thought the point of having a date at a restaurant was to, you know, eat there? I honestly wasn’t looking for a free meal; I was just starving after a long day at work, and was willing to “go Dutch.” The dude kept saying he was full but that I could get food by myself. By then I think I would’ve choked on it…
I am an occasional reader of hundreds of marketing and business blogs so I decided to make my own list of the best blogs writing particularly about marketing that is digital. No more words, let’s get down to the list:



