There are thousands of ways to get your website dropped from Google, and you probably know them very well: Keyword-stuffing, doorways, spamming, selling links, etc. I wrote an earlier article on what not to do in SEO, as well as a sequel, in which I touched on things that might get you in trouble, so read those posts if you haven’t done so already.

More important is how you get your site back on Google—and that’s what this post will be about today.

Let’s say you see that traffic from Google has greatly declined, and that your website is nowhere near the top for your major keywords—though it was ranking pretty well before. What happened? Your website has been placed under a penalty filter from Google and will stay there until you (A) get rid of the reason for the penalty, and (B) let Google know you fixed the problem.

Here is what to do:

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As we all know, links play a vital role in SEO: Links are important for both ranking and traffic. Getting links requires a lot of work; however some people don’t even know where to start and how to get those desired links. So today I’ve continued to write about where you can obtain links from and how to do so:

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SEO is an extensive daily activity that needs a good organization system. Different SEO professionals use different systems, programs, or other methods to make their SEO work more effectively and produce better results for themselves and their clients. However, there is no need to invent the wheel again when a guy named David Allen has already created the best time-management system out there: Getting Things Done. If you haven’t read this book yet, do. It will most likely make your life better. In the interim, let’s talk about how GTD can be used in SEO.

The beauty of SEO is that it is done merely with one’s Internet-accessible computer. You don’t need anything else to do your job. And you can arrange the work in the most productive way possible.

There is no need to change your current task-management system right away. If you are a successful SEO professional, then you are already doing most things suggested by GTD. Think about this: While you are reading this article, is there anything you’re thinking about that’s bothering you because it must be done? If the answer is “yes,” then here is the first thing you are doing wrong: Keeping tasks in your head.

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I took a little break from blogging, and am now back in the saddle again. However, rather than getting to hear me preach about deliverability every week, I am going to share my slot with my esteemed colleagues Jared Reitzin and Shaneli Ramratan. So enjoy the new schedule!

The FTC recently approved some slight modifications to the CAN-SPAM act. While these changes will not dramatically impact the way we send email, they are worth noting, as they do affect the way some mailers manage their unsubscribe process, among other things.

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