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Archive for the ‘SEO, SEM, Online Marketing’ Category

Link Baiting Ideas
Wednesday, July 9th, 2008
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Link BaitingThere is something in the realm of link building called “link baiting,” a process whereby links appear by themselves. You don’t ask anyone to link to your webpage, you don’t submit your site anywhere, but new inbound links appear every day.

How is that possible? Below are some ways to make this happen for your own site.

One of the best ideas for link baiting is to create an extensive resource list for something specific that your visitors will find most useful. Think about what that could be, do your research, and create that resource list.

Another similar idea is to create a “101” list for your particular topic. These kinds of lists are doing pretty well in social network marketing; they too generate linkbacks easily.

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How To Get Your Site Dropped From Google… And How To Fix It
Wednesday, July 2nd, 2008
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Site Dropped From GoogleThere are thousands of ways to get your website dropped from Google, and you probably know them very well: Keyword-stuffing, doorways, spamming, selling links, etc. I wrote an earlier article on what not to do in SEO, as well as a sequel, in which I touched on things that might get you in trouble, so read those posts if you haven’t done so already.

More important is how you get your site back on Google—and that’s what this post will be about today.

Let’s say you see that traffic from Google has greatly declined, and that your website is nowhere near the top for your major keywords—though it was ranking pretty well before. What happened? Your website has been placed under a penalty filter from Google and will stay there until you (A) get rid of the reason for the penalty, and (B) let Google know you fixed the problem.

Here is what to do:

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Some Ideas for Getting Links
Tuesday, June 24th, 2008
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Ideas for Getting LinksAs we all know, links play a vital role in SEO: Links are important for both ranking and traffic. Getting links requires a lot of work; however some people don’t even know where to start and how to get those desired links. So today I’ve continued to write about where you can obtain links from and how to do so:

  • One-way link purchases: Google hates this, so I’d suggest you do it carefully and first make sure a particular link can help your ranking. Then without using link brokers, send an email request directly to the site(s) from which you want to get links. Remember, you can offer them money for placing the link (and in many cases people do it for free just because they are so great). The site that sells textual links (those that matter most for SEO) might get into trouble. In order to ensure “safety” for both you and the site from which you are acquiring the links: Make sure the textual link is in a meaningful section of the text, and is totally related to it; or else make the link part of a flash banner or in an image with an ALT tag. If you can, ask for a new article—ideally, with a short paragraph on the main page linking to the article—with a few optimized links to different sites, including yours.
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    How to Actually Find Stuff on the ‘Net
    Wednesday, June 18th, 2008
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    Tips to Find Stuff on the NetI’ve been asked from time to time about how I find certain information on the web—information that others struggle to discover. So I’ve decided to share some tips on how to be a better searcher and actually find what you are looking for. This isn’t too difficult; usually if what you seek is on the ‘Net, you’ll likely find it. When I don’t find something, I think it’s just not there.

    Here are my top five tips on successfully finding info on the ‘Net:

    Use Search Operators to Narrow or Widen Your Search

    Let me guess: When you search for an email marketing solution, you just type in “email marketing solution” (with or without the parentheses) and hit the “search” button. This a very generic search string so you’d find lots of sites offering email marketing solutions.

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    • TRUSTe Privacy Standards
    • Messaging Anti-Abuse Working Group
    • HACKER SAFE
    • Better Business Bureau
    • Direct Marketing Association