There are thousands of ways to get your website dropped from Google, and you probably know them very well: Keyword-stuffing, doorways, spamming, selling links, etc. I wrote an earlier article on what not to do in SEO, as well as a sequel, in which I touched on things that might get you in trouble, so read those posts if you haven’t done so already.

More important is how you get your site back on Google—and that’s what this post will be about today.

Let’s say you see that traffic from Google has greatly declined, and that your website is nowhere near the top for your major keywords—though it was ranking pretty well before. What happened? Your website has been placed under a penalty filter from Google and will stay there until you (A) get rid of the reason for the penalty, and (B) let Google know you fixed the problem.

Here is what to do:

(more…)

As we all know, links play a vital role in SEO: Links are important for both ranking and traffic. Getting links requires a lot of work; however some people don’t even know where to start and how to get those desired links. So today I’ve continued to write about where you can obtain links from and how to do so:

(more…)

I’ve been asked from time to time about how I find certain information on the web—information that others struggle to discover. So I’ve decided to share some tips on how to be a better searcher and actually find what you are looking for. This isn’t too difficult; usually if what you seek is on the ‘Net, you’ll likely find it. When I don’t find something, I think it’s just not there.

Here are my top five tips on successfully finding info on the ‘Net:

Use Search Operators to Narrow or Widen Your Search

Let me guess: When you search for an email marketing solution, you just type in “email marketing solution” (with or without the parentheses) and hit the “search” button. This a very generic search string so you’d find lots of sites offering email marketing solutions.

(more…)

It started out innocently enough, with me manually looking for new keywords. Then I realized I had found a goldmine that could do more than just give me keywords for my PPC. There is nothing new about researching competitors as part of your marketing plan, but the philosophy you use in thinking about online competitor research may be a can of worms that will catch you fresh fish!

But let me remind you, I started out looking for keywords—using an interesting tool, a Keyword Density Analyzer, which is traditionally used to determine how many keywords a page contains for search engine optimization purposes. What I found was that by using this tool to analyze competitor sites, you gain a wealth of information. Here’s some of what you can learn:

(more…)