Digital Marketing Blog

Covering all aspects of marketing in the digital age.

Category: Video Marketing

Tips on creating and distributing compelling videos that promote a brand—the definition of successful video marketing

Major Video-Sharing Sites Submission Experience
Wednesday, May 14th, 2008 by Shavkat Karimov - SEO Guy

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Video-Sharing SitesWe’ve already talked about the video marketing and even video seo before, so now I want to look at the major video-sharing sites a bit closer and actually share with my experience submitting content to them.

What I love about all the major video sites is that the upload/submit button is well-seen from any page or section of the site even if you are a complete newbie. They have done everything possible to make this process fast and easy.

The second great thing about these sites is that the entire video submission process is quite simple and user-friendly. Some video-sharing sites are made in a bit more complicated way than the others but in most cases it’s just a great experience to work with almost all of them when submitting video content. Most submissions are straightforward and painless.

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Get OTIVE Fever!
Wednesday, May 14th, 2008 by eydie

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Outside The Inbox: Video Edition - Episode 7Remember how, before the writers’ strike, top TV shows would go on hiatus for months at a time while their scribes toiled over ways to make their programs better than ever? Um, yeah, that’s what’s happening with mobileStorm’s Outside The Inbox: Video Edition.

To that end, this week we’re offering new viewers the perfect way to get acquainted with our humorous online news program about digital communications, called OTIVE for short: A clip show combining some of the best stories of the past six episodes.

Hey, just be glad we’re not trying to fool you with a “best episode ever” line. You know, the way Seinfeld did with its “two-hour finale” made up of one official clip show followed by an allegedly new episode that was really just more clips cobbled together by a strange-even-for-Seinfeld barebones plot.

But while we won’t call this the “best episode,” this week’s video is sort of like a “best of.” And if you disagree, why, please leave a comment! We love that.

Check out OTIVE episode 7: http://www.mobilestorm.com/videos/Outside-the-Inbox-with-Jared-Reitzin-v126

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

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Outside The Inbox: Where Entertainment And Digital Messaging Meet
Wednesday, May 7th, 2008 by eydie

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Outside The Inbox 6Rightly or wrongly, Americans are often stereotyped as lazy, obese couch potatoes. Outside The Inbox: Video Edition does nothing to dispel the mythos.

This week, mobileStorm CEO Jared Reitzin calls out U.S. online users for not generating content like they do in other countries, pointing to reports that say they prefer downloading to uploading. He also notes how the American Idol generation would rather vote for president the way they do their favorite crooners—via text-message.

For those of you who haven’t seen Outside The Inbox: It’s an online spoof news show, hosted by our fearless leader and meant to be like a The Daily Show for digital marketing.

Check out the latest episode here; see mobileStorm’s entire video collection here.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

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Internet Video: The 21st Century’s Gold Rush
Thursday, April 24th, 2008 by eydie

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But thanks to an overtaxed infrastructure, the profitable vein could shrivel

Internet VideoEveryone knows about the 1849 “gold rush,” when eager entrepreneurs from all over the world flooded California in hopes of striking it rich. In just six years, though, the rush was over, leaving in its wake a few millionaires but a lot more paupers.

The Internet is kind of the gold rush of the 21st century. eBay, iTunes, and video sharing site MetaCafe are all ways in which modern prospectors are making money (some a little, some a lot) online. Video, the hottest of Internet content, could also be the most lucrative. The New York Times yesterday reported that “how-to videos” could be the biggest revenue generator of user-generated vids: A Florida-based producer, whose clips are on varied topics like “how to turn a flashlight into a laser” and “how to simulate a gunshot wound,” earned more than $102,000 in a year from MetaCafe, which pays content owners according to how many views their videos garner.

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