Be prepared to get schooled in the ways of the digital marketing industry

The second episode of Outside The Inbox: Video Edition is now up and running: http://www.mobilestorm.com/videos/Outside-the-Inbox-Video-Edition-Episode-2-v119.

This week, mobileStorm CEO Jared Reitzin talks about women outnumbering men on the Internet; the proposed New York state law that would make use of online behavior data illegal without consumers’ consent; and the tidal wave of SMS spam that plagued Chinese cell phones recently.

In case newcomers don’t know, Outside The Inbox: Video Edition is mobileStorm’s weekly online “news” show in the tradition of The Daily Show and other comic news spoofs. Complete with humor that, well, pushes the envelope of good taste and corporate dignity. We hope to entertain as well as educate marketers who are new to the digital space—or who are just bored at work.

Enjoy!

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Something to fill the void if strikes shut The Daily Show again

Regular readers of this blog know about mobileStorm’s leadership in digital marketing—as both a provider of services and as marketers ourselves. We’ve done it again, taking online video to new heights as we launch Outside The Inbox: Video Edition.

Planned as a weekly show, Video Edition joins the email newsletter, Outside The Inbox, as part of mobileStorm’s informational offerings that aim to help digital marketers learn about the industry—and aid them in improving their own digital messaging campaigns.

Does that sound boring? Don’t fret! Outside The Inbox: Video Edition offers mobileStorm’s unique, irreverent and (we hope) humorous take on the latest happenings in the industry. The show’s lofty goal is to be the Daily Show of digital marketing news. At least (the hope goes) you’ll be entertained while being educated. Kids don’t know they’re learning!

True, humor is subjective. What might be “hilarious” to one viewer might be “horrendous” to another. But eliciting opposing opinions goes with the territory of engaging an audience—something all marketers strive to do. Very soon, you’ll be able to comment on all our videos right on our video community site. For now, though, feel free to send your responses and reactions to this blog post.

Eydie Cubarrubia
Marketing Communications Manager, mobileStorm
“I’d rather you text me”

Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors.

Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and relevant. We, of course, knew it all along.

The latest? Not content with just posting old episodes of Heroes, NBC has plans to create online-specific video for “ad categories,” according to an interview ClickZ conducted with the TV network’s chief digital officer, George Kliavkoff. Ad-specific video was the primary reason for NBC’s investment in driverTV, which was announced Monday.

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Jared talks about a brand new upgrade in Stun! called Video Broadcasting. mobileStorm clients can now easily upload videos into Stun! and have them distributed to multiple video communities like youtube, myspace and dailymotion, as well as gain valuable insight into how those videos are performing: