Over the past few years, mobileStorm has accumulated a vast amount of email marketing best practices to help campaigns reach the maximum amount of their intended recipients. Here are some of the rules we recommend using during your campaigns:
mobileStorm’s Recommendations
Please have Opt-In or preferably a Double-Opt-In mechanism for your site.
Please have an easy to use opt-out mechanism. Make sure it is VERY visible in the email. Make sure the colors of the links are not lost within the HTML backgrounds and the font isn’t too small.
Provide a "brain-dead" opt-out policy clearly indicated at the bottom of the message. Don’t make the end-user jump through hoops, and if you provide an email address to opt-out, use your business domain, not a third-party domain.
Use all unsubcribe methods:
Web address
Email address
Physical address (per CAN SPAM)
Try to do mailings at night from 1 a.m to 6 a.m. This is the time when there is the least amount of mail traffic for ISPs.
Do not use lists bought from other mailers or companies.
Make sure that when you generate your lists for mailings that they are less than seven to ten days old to ensure people who have opted out are out.
Try not to have a "spammy" DOMAIN like bulkmailer.com.
Use non-spammy Email addresses for your return or MAIL FROM.
Avoid FROM address with unique identifiers, i.e. bounce-9683564@domain.com.
As a consumer we like to see easy-to-read emails with easy-to-get through the information.
Make sure your emails state the purpose either in the subject or body ASAP.
Know your target customers. This is one of the simplest yet most important of the email marketing best practices you can follow.
Send from your widely-known business name, not with another domain, i.e. domain.com, not domain.bf0.com for example.
Do not use mime-encoded mail or obfuscated html, it looks like spam and will be blocked.
