Crobar Nightclubs are some of the largest and most successful clubs in the industry. They have locations in Chicago , Miami , New York , Buenos Aires and will soon open in Los Angeles . The clubs feature top international DJs spinning today’s hottest dance music, hip hop, house, and electronica.
Challenge:
A long-time mobileStorm client, Crobar has been using email marketing for years to keep their patrons informed of their weekly events. Due to increased competition in their key markets and a desire to expand beyond just email marketing, the company decided to use mobileStorm’s SMS application as a new way to communicate with their audience.
Solution:
mobileStorm helped Crobar kick-start its mobile marketing by allowing them to use an existing short code with their own keyword - CROBAR. They then branded the CROBAR key word in both online and offline marketing campaigns to get people to sign up for the mobile club. Those who joined would get rewards such as discount entry or the ability to go to the front of the line at the clubs.
Results:
In just a few weeks since beginning the process, the Crobar mobile clubs have already become very popular and will continue to grow as word gets out. The end result is that, Crobar now has two ways to reach their patrons and keep them engaged with their nightclubs. They are committed to continuing to expand their communication channels, and we at mobileStorm will help them get there.
