The Squaw Valley Ski Resort in Olympic Valley, California, is one of the largest high-concept ski areas in the United States and was the site of the 1960 Winter Olympics. It is the second largest ski area at Lake Tahoe, boasting highly advanced chairlifts, as well as the only Funitel outside of Europe. Because of the resort’s popularity, the entire community of Olympic Valley is commonly referred to as "Squaw Valley." The resort attracts more than 600,000 skiers a year.
Challenge:
Maintaining a positive and active relationship with ski shops is critical to any successful ski resorts. Keeping them informed of ski conditions, special offers and incentives can help drive more clientele to your resort. Squaw Valley Ski Resort realizes the power of business to business marketing such as this and has been a mobileStorm user since its inception.
Solution:
As mobileStorm has increased its digital marketing reach so too has Squaw Valley . This includes using mobileStorm Fax to send broadcast messages to all California ski shops to keep them up to date with lift ticket information as well as other important notices. By combining fax as well as email, Squaw Valley is able to reach more people in more ways and drive more business to its properties.
