Email Marketing for Record Labels

The recording industry has long embraced technology, both in terms of distribution and marketing. With increasingly shrinking profit margins in a very unstable market, it is important for record labels to use alternative forms of marketing to help promote their artists and their releases. Many labels have embraced email marketing and wireless marketing, but this can be very expensive to grow and maintain. Even with some of the existing solutions, key industry-specific data, such as DMA, is not supported or not able to be correctly processed.

mobileStorm has worked with record labels from its inception and can help you maximize your digital messaging goals by allowing you to do the following:

• Combine broadcasting and narrowcasting email, wireless text, or voice messages to promote new releases label-wide or to specific artists’ fans.
• Segment campaigns based on key psychographic, demographic or DMA data and analyze results.
• Capture new data in a variety of forms, from artist web sites to on-site promotions and contests via Stun! Wireless.
• Manage contests, and giveaway sign-ups and messaging, and export reporting into overall marketing strategy documents and post-mortems.

mobileStorm has multiple plans to fit any size company, from independent outfits to world-wide record labels. To sign up now, click here or for more information, contact our Sales department at sales@mobilestorm.com. You can also call toll free by dialing 866-492-7886.