The survey, conducted by an independent research firm and based on telephone interviews with more than 1,400 CIOs from companies across the United States, also found that a full 43% are planning mobile apps for 2013 or later.

When asked what the greatest challenge was in developing a mobile application, 29% said “collaborating between departments,” while 28% said “finding and hiring IT professionals with the necessary expertise.”  Keeping the application up-to-date and gaining app store approvals were seen as other obstacles — expressed by 19% and 16% of CIOs polled respectively.

More stats and data from the survey are available in this press release.

According to their studies, cardiac monitoring will be the leading use of the new category of mHealth tools followed closely by diabetes and COPD chronic management.  Driving factors behind the increase are the increasing penetration of smartphones in the worldwide population along with projected increases in computing power.

Read the full release by Juniper HERE.

“Too many programs fail to incorporate customer data effectively, to deliver more targeted and relevant emails,” says Matthew Kirsch, senior manager of online marketing at DirecTV. “The challenge with social and other new technologies is that an emailer can expend time and money chasing the newest thing and fall further behind on the nuts and bolts that will make meaningful and measurable improvements in his or her program,” he explains.

Email’s decrease in ROI isn’t due to the medium losing its effectiveness, however, in fact email is big business and continually growing.  According to Forrester Research’s “US Interactive Marketing Forecast, 2011 to 2016,” email is expected to bring in $1.7 billion in revenue in 2012 and grow 10% annually through 2016, hitting $2.5 billion by 2016.

At mobileStorm, we’ve long believed that email marketers need strong guidance in terms of making the most out of their email marketing strategy, which is why we give each and every client a dedicated account rep to provide such guidance and know-how every step of the way.

More on the DMA’s recent study can be found here.

This week, Rep. Edward Markey introduced what could become federal legislation to add mobile privacy safeguards to mobile phone users in the United States.  Markey released a “discussion draft” of the proposed “Mobile Device Privacy Act,” which would obligate wireless operators and their partners to “notify subscribers if they employ mobile analytics measurement tools like the controversial Carrier IQ.”

Some key protections include:

1. Third party receiving the personal information must have policies in place to secure the information.
2. Agreements on transmission to third parties must be filed at the Federal Trade Commission (FTC) and Federal Communications Commission (FCC).
3. Outline an enforcement regime for the FTC and FCC, along with State Attorney General enforcement and a private right of action.

More info on the Mobile Device Privacy Act is available here, and in this Mobile Marketing Watch article.

The three main elements discussed are advanced personalization, enlisting dynamic content and using “date-triggered campaigns.”  These tips and more echo what we’ve been telling our clients for years in terms of improving everything from delivery, unsubscription rates, and of course, relevancy.

The full article is available here.

Mobile Device Security
Business Associate Agreements
Internal Operations

The list assumes a very hardware centric environment with little management capabilities, but overall its a good quick read with some ideas on preventing a breach.

Read the full article here.

The firm noted that the market grew an equally impressive 30.2% during 2011 to top out at $45.4B in total revenue for the year.  Over the last five years, from 2006 through 2011, mobile and social media revenue grew at a compound annual growth rate of 28.7% as well.  The report identified three broad sectors of mobile and social media, including mobile advertising and marketing; mobile content and access; and Online social media.

Of the three, mobile content and access was by far the largest industry sector in 2011 with revenue of $39.17B, while mobile marketing and advertising was the fastest growing sector in 2011 — growing 53.7% to $3.39 billion as the advertising segment soared 60.9% and marketing surged 46.2% overall.

The full report is available here.

Many brands underestimate the power of the mobile channel in terms of contextual relevance, immediacy and many other attributes that make it one of the most effective marketing channels around.  This is part of the reason we here at mobileStorm make sure every client receives a dedicated account rep to guide them through their mobile strategy to ensure they’re getting the highest ROI possible.

Read Mr. Forshay’s five commons flaws here.

In the future, however, the proliferation of single sign-on, member centric solutions will make these sort of discussions moot and these solutions archaic and outdated.  Right now they’re very very valuable as a bandaid for our security concerns.

Read the guide HERE.

What’s the overall recommendation?  ”Have a list for big picture initiatives and blocking-and-tackling measures,” the author explains.  ”Then figure out the best way and resources to accomplish both of them and establish a reasonable timeline. Oh, and make sure you avoid some traps that strangle progress and end any chance for positive momentum.”

The full list of 25 things to avoid is available here.