http://www.mobilestorm.com Reach people. Make money. Sat, 07 Nov 2009 00:11:35 +0000 http://backend.userland.com/rss092 en It's no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of the most important aspects of successful email marketing ... http://www.mobilestorm.com/resources/digital-marketing-blog/some-basic-yet-important-email-marketing-best-practices/ More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector. According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. ... http://www.mobilestorm.com/resources/digital-marketing-blog/mobile-coupon-growth/ Often mysterious but never in short supply, the digital creatures known as mobile coupons have become a presence far more profitable, formidable, and ubiquitous than most realize. With the tangible benefits of mobile coupons beginning to resonate with consumers just as the newspaper clipping variety once did, businesses and entire industries ... http://www.mobilestorm.com/resources/digital-marketing-blog/making-cents-of-mobile-coupons/ Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it's easy to overlook the most basic set of unofficial rules or "best practices" that should accompany any successful and legitimate mobile coupon campaign. Falling under ... http://www.mobilestorm.com/resources/digital-marketing-blog/initial-best-practices-when-starting-mobile-coupon-campaigns/ Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and said it was not ... http://www.mobilestorm.com/resources/digital-marketing-blog/the-reason-why-email-marketers-think-mobile-marketing-is-stupid-and-why-they-are-wrong/ Behold the power of Google's PageRank! We all want a 7 or 8. We know this will bring us more traffic and traffic is money. Google always tries to downplay their PageRank saying that their algorithms look at 200 different points of criteria in order to give your URLs a ... http://www.mobilestorm.com/seo-sem-online-marketing/does-googles-pagerank-really-count-anymore/ Generating Casino Revenue with Mobile Marketing It's that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th - 19th and, you got it . . . we'll be there. Casinos in general have taken a pretty hard ... http://www.mobilestorm.com/resources/digital-marketing-blog/see-how-were-changing-the-casino-business-at-g2e/ As SMS adoption continues to grow at an astonishing rate, more and more businesses are incorporating the channel as a serious form of customer communication. 10 years ago I could barely get anyone to pay for a SMS message, now we get hundreds of leads per month (Google "SMS Marketing") ... http://www.mobilestorm.com/mobile-marketing/new-whitepaper-alert-how-to-choose-an-sms-vendor/ mobileStorm Announces a New Whitepaper: How to Choose an SMS Vendor, a 30-Point Checklist. White Paper Provides Key Criteria for Selecting the Best Suited SMS Vendor to Reach and Build an Audience Los Angeles, October 20, 2009 – Celebrating 10 years in business, mobileStorm (www.mobilestorm.com) today announced its new white paper, “How ... http://www.mobilestorm.com/company/press/a-new-whitepaper-by-mobilestorm-how-to-choose-an-sms-vendor/ I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the “report as spam” button, the ISP gets data to help them make decisions about what they want to do with a senders email  such as block or send ... http://www.mobilestorm.com/resources/digital-marketing-blog/excellent-article-on-the-future-of-email-deliverability/