http://www.mobilestorm.com Reach people. Make money. Thu, 19 Nov 2009 20:18:50 +0000 http://backend.userland.com/rss092 en A key innovation that's made itself known recently in the world of digital marketing is the concept of API integration.  The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier for any digital marketer. A single digital marketing ... http://www.mobilestorm.com/resources/digital-marketing-blog/bridging-the-gap-between-in-house-digital-marketing-platforms-via-api-integration/ Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months back, the Email Experience Council (EEC), a leading email industry group, came under ... http://www.mobilestorm.com/resources/digital-marketing-blog/ensuring-quality-control-with-email-marketing/ The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone. According to the report, the popularity of mobile coupons is ... http://www.mobilestorm.com/resources/digital-marketing-blog/the-british-invasion-of-mobile-coupons/ It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it's a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency ... http://www.mobilestorm.com/resources/digital-marketing-blog/a-tale-of-two-cities-for-mobile-marketing/ Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often.  Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique level. Text-to-screen is a concept that enables a brand ... http://www.mobilestorm.com/resources/digital-marketing-blog/the-value-of-text-to-screen-consumer-data-collection/ Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by mobile marketing and its many efficient and cost-effective ... http://www.mobilestorm.com/resources/digital-marketing-blog/the-five-pillars-of-cost-effective-mobile-marketing/ In today's economy, marketing budgets are being slashed across the board.  Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of the same old types of media- simply because there ... http://www.mobilestorm.com/resources/digital-marketing-blog/why-to-go-mobile-when-marketing-budgets-are-shrinking/ It's no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of the most important aspects of successful email marketing ... http://www.mobilestorm.com/resources/digital-marketing-blog/some-basic-yet-important-email-marketing-best-practices/ More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector. According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. ... http://www.mobilestorm.com/resources/digital-marketing-blog/mobile-coupon-growth/ Often mysterious but never in short supply, the digital creatures known as mobile coupons have become a presence far more profitable, formidable, and ubiquitous than most realize. With the tangible benefits of mobile coupons beginning to resonate with consumers just as the newspaper clipping variety once did, businesses and entire industries ... http://www.mobilestorm.com/resources/digital-marketing-blog/making-cents-of-mobile-coupons/