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	<title>mobileStorm</title>
	<link>http://www.mobilestorm.com</link>
	<description>Reach people. Make money.</description>
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		<title>Report: Mobile App Audience During Super Bowl Reached 98M, Rivaling TV Audience at 111M</title>
		<description><![CDATA[A new report out from mobile analytics firm Flurry shows that the audience reaching for their mobile devices and firing up apps during this year&#8217;s super bowl nearly rivaled the total TV audience &#8212; which is impressive considering this year&#8217;s event was the most watched TV program in history. Flurry estimates that the number of [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/report-mobile-app-audience-during-super-bowl-reached-98m-rivaling-tv-audience-at-111m/</link>
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		<title>New Partnership: Verizon and Health Evolution Partners</title>
		<description><![CDATA[It&#8217;s always exciting when movers and shakers from two different sides of a given industry decide to get together and form strategic initiatives that clearly matches made in heaven. That&#8217;s why it was great to get the press release on Monday that announced the new initiative between telecommunication powerhouse Verizon and healthcare technology investment giant Health Communication [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/new-partnership-verizon-and-health-evolution-partners/</link>
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		<title>Survey: 90 Percent of Marketing Teams use Social Media, Yet Investment Remains Low</title>
		<description><![CDATA[A new survey published today by the Software &#38; Information Industry Association (SIIA) had some interesting findings in terms of social media and the large gap that exists between the attitudes on behalf of large brands and the investment being seen in both time and money. The survey, called &#8220;Marketing in Today&#8217;s Economy,&#8221; surveyed more [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/survey-90-percent-of-marketing-teams-use-social-media-yet-investment-remains-low/</link>
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		<title>Best Practices: How mHealth Can Decrease Readmissions</title>
		<description><![CDATA[How to decrease cost while providing quality care &#8211; this is surely one of the key discussion points in every healthcare board meeting over the past decade.  At mobileStorm, we work with healthcare providers on a nearly daily basis to make sure the that healthcare communication solutions that we are bringing to market match the [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/best-practices-how-mhealth-can-decrease-readmissions/</link>
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		<title>Survey: 27 Percent of CIOs Say their Firms Already have Mobile Apps While 22 Percent are Planning one</title>
		<description><![CDATA[In a new survey conducted recently by Robert Half Technology, it was found that 27% of CIOs polled currently have mobile apps, while another 27% are planning one by the end of 2012. The survey, conducted by an independent research firm and based on telephone interviews with more than 1,400 CIOs from companies across the United States, also [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/survey-27-percent-of-cios-say-their-firms-already-have-mobile-apps-while-22-percent-are-planning-one/</link>
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		<title>Projection: By 2016 Remote Health Monitoring Will Reach 3 Million and Smartphones Will Be The Key</title>
		<description><![CDATA[Juniper Research, the UK based analysis powerhouse, released a new report earlier this month that places the usage rate of remote monitoring solutions much higher that previous projections. According to their studies, cardiac monitoring will be the leading use of the new category of mHealth tools followed closely by diabetes and COPD chronic management.  Driving [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/projection-by-2016-remote-health-monitoring-will-reach-3-million-and-smartphones-will-be-the-key/</link>
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		<title>DMA: Email Brought in $40.56 for Every Dollar Spent in 2011</title>
		<description><![CDATA[According to the Direct Marketing Association&#8217;s recent &#8220;Power of Direct&#8221; study, email brought in an average of $40.56 for every dollar spent in 2011, with that number projected to decrease to roughly $39.40 in 2012 as many marketers are &#8220;missing out on opportunities to fully capitalize on email&#8217;s power.&#8221; “Too many programs fail to incorporate [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/dma-email-brought-in-40-56-for-every-dollar-spent-in-2011/</link>
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		<title>Draft of Proposed &#8220;Mobile Device Privacy Act&#8221; Introduced</title>
		<description><![CDATA[The concept of mobile privacy has been thrown into the spotlight more than ever recently as the fiasco surrounding Carrier IQ has come to light.  As such, new mobile privacy guidelines are being proposed to combat the fears of consumers and help keep sensitive mobile data secure and private. This week, Rep. Edward Markey introduced [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/draft-of-proposed-mobile-device-privacy-act-published/</link>
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		<title>Email Marketing Tips: Three Ways to Increase Relevancy</title>
		<description><![CDATA[In email marketing, like all messaging, the content needs to be as relevant as possible to ensure effectiveness and a solid ROI.  In a recent article on PracticaleCommerce.com, the author details three simple tips marketers can use to improve communication relevancy. The three main elements discussed are advanced personalization, enlisting dynamic content and using &#8220;date-triggered [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/email-marketing-tips-three-ways-to-increase-relevancy/</link>
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		<title>Guide: Preventing a HIPAA Violation in 2012</title>
		<description><![CDATA[The hosting gurus and go to guys for actionable IT ideas, onlinetech.com, have released a new guide to preventing HIPAA violations in 2012. The piece goes over HIPAA&#8217;s new enforcement procedures, requirements that are coming in the pipeline as well as steps that any organization can take to avoid an audit or a violation.  These [...]]]></description>
		<link>http://www.mobilestorm.com/resources/digital-marketing-blog/guide-preventing-a-hipaa-violation-in-2012/</link>
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