Powerful RSS Marketing
Marketing in Real-Time = RSS
In a world where digital communications makes it possible to bombard consumers with too much information, marketers need to strategize to make sure their messages are heard above the din. When it’s important not just to target, but to get information out as soon as it changes, marketers should make use of RSS marketing technology.
Really Simple Syndication, commonly known as RSS, delivers updates of content—especially useful for promoting time-sensitive campaigns like an overstock sale. Such content can only be sent to subscribers—that is, people who actively signed up to get content delivered to their computers via RSS feeds. By its very nature, RSS is a 100 percent opt-in. That’s RSS marketing’s biggest strength: It guarantees a 100 percent-receptive audience.
RSS has become an important part of a marketer’s multi-channel strategy, especially with platforms that are easy for both message-senders and recipients to use. mobilestorm RSS, as part of the mobileStorm messaging platform, lets clients integrate RSS into their overall strategy in ways that other platforms do not.
mobileStorm RSS has a variety of features to help maximize your RSS campaigns. These include:
Once you’ve created your RSS campaign, mobileStorm RSS helps you manage your campaign and ensure maximum delivery:
Now that you’ve implemented your RSS campaign, it’s time to find out results. Get detailed reporting about your RSS feeds and gain insight into their overall effectiveness.
Make sure that you have the most accurate details about your subscribers.