In order to promote a special 2 night Halloween weekend event at their club, client Avalon asked us to create a special die-cut flier that would showcase both nights. We used classic Halloween symbols - Frankenstein, spooky castle and black colors - to let people know the theme of the events as well as compel them to look at the flier’s contents. Designed as a die-cut at the clients request, each side of the flier listed a day of a two day Halloween event.