Create an E-mail Campaign
Campaign
A campaign is a specific message being
sent out to a specific list via mobileStorm It also consists of one messaging
type because of the varying requirements for each.
Campaigns > E-Mail Messages > Add E-mail Campaign
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Step 1.
First, you must choose between your own
HTML, or a Template.
Custom
HTML: If you have own your HTML you would like to use for
the campaign, select this option.
Plain Text: Are simple plain text messages.
Pull Campaign: Pull
campaign message allows you to pull content from a particular Web
page right before the scheduled send. This is particularly helpful if
you have scheduled the campaign in a few hours and are still updating
the content. The actual final content isn't added until the
campaign is
about to send to your selected list.
Blank
Template: Is a blank template that doens't contain any
pre-designed
features.
Template: There are several pre-made forms that
you can use
to give your message a more professional look.
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Step 2.
Select List:
You are now ready to choose a list to send the campaign to
as well as a target within that list.
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Step
3.
Enter a Campaign Name:
Name your campaign. Try to make it as detailed as possible to properly
identify the campaign for future use.
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Step 4.
Select From
Name: The next step is to set the
From Name that will be displayed to the recipients of your message. The
From Address is based on the list that you set up in the List
Management section and cannot be changed here.
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Step
5.
Choose your subject line for the message and add any
personalization if desired. The tempate editor will load up in the "Edit Message" section.
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Step 6.
Create and modify the body on your message on the Editor
window.
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Step 7.
Options for Campaign:
Foward to a Friend: Activate this in order
to allow your subscribers to send your email campaign to friends who
currently are not subscribed to that particular list. This is a great
way to get your message out to a potentially wider audience.
Click Tracking:
Enables you to see how many people clicked on any of the links
contained within your message. This is particularly useful for any
promotional links that might be in the body of the message.
Spam Checker:
You can use this spam checking service to parse through your campaign.
It will look for any spam flags within your campaign. Please note that
as long as you are under 5.0 points, you should be fine.
Whitelist Reminder: The
whitelist reminder allows you to attach a note to your campaign
that suggests your subscribers add the From Address and/or domain to
their address book in order to ensure that future messages are
delivered to the inbox. This is a good way to protect against your
campaigns from ending up in the bulk/junk folders as most of the major
ISPs will allow any email to be delivered (regardless of content) in
they exist in the user�s address book.
Show E-mail Online: This feature allows you to add a
note at the top of your HTML email
campaign to give recipients a link to view the message via a Web page.
We highly recommend you turn this feature on when sending campaigns due
to Web mail clients that can block the images in your message.
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Step
8.
Confirm Page: This is
the last step is creating your campaign. This page gives you an
overview of you campaign. The last step is telling mobileStorm what you want
to do with your mailing. Your options include:
Send Now: This sends
your message out either immediately or within a range of 10 minute
increments up to one hour.
Send One Time: This allows you to schedule
the message for a future time/date. The campaign will be sent
accordingly but only as a one-time message.
Recurring: If you have a message that you
wish to be delivered multiple times, you should use this option to
deliver the campaign. You may set up the message to be delivered either
every day/week/month or on selected dates.
Send to Test Account:
It is recommended that you first send your message to a test group
prior to sending to the entire list.
Save as Draft: This is good option if you
are not ready to send your campaign. It will be saved with all of the
changes you have made, and ready for you to send at your convience at a
later time.
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