Comparing Campaigns

Step 1.

Go to "Reports > Compare Campaigns"

Step 2.

Select the Date Range for the two campaigns.

Step 3.

Select the first campaign.

Step 4.

Select the second campaign.

Step 5.

Click on Compare Campaigns

Step 6.

The result will show the two campaigns you selected side by side in terms of opens, clicks, deliveries, etc. The up and down arrows indicate if the 2 campaigns were more or less successful within those categories. This can help you better determine sending patterns, what creatives work better and other useful info.