Bulk messaging can often be a very impersonal form of communication. However, with mobileStorm you can make your messages stand out from the clutter with personalization. Incorporate each subscribers name into the message or even include specific information like their city or state. As with targets, any portion of your subscriber form can be used to personalize the message. With mobileStorm, you also don't have to worry about subscribers who didn't fill out that section of the form. You have the option to have a generic tag such as "Valued Customer" display if the information is missing.