Bulk messaging can often be a very impersonal form of communication. However, with mobileStorm you can make your messages stand out from the clutter with Personalization.

Incorporate each subscriber's name into the message (or subject line for Email Campaigns) or even include specific information like their city or state. As with targets, any portion of your subscriber form can be used to personalize an Email or SMS  message. With mobileStorm, you don't even have to worry about subscribers who didn't fill out the section of the form you wish to Personalize. You have the option to have a generic tag such as "Valued Customer" instead of "First Name" or "Your Vehicle" in place of the field "Car Type" on your Web Form display if the information is missing.