Step 1.

Click 'Set Tokens' to create a new personalized option.

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Step 2.

Specify the 'Token Name'. Code used to create the personalized message. You can set the token criteria to be any field captured in your database. Ex. "Firstname", "Lastname", "City". Note: Do not include any special characters or spaces!!!

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Step 3.

Select token criteia. This is the form field you wish to personalize. (Note: The numbers you see to the right of the file are the ratio of the number of people who filled out that field/total database.)

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Step 4.

Enter your alternative text. Use this to add a placeholder field such as 'Valued Customer' or 'Texas Resident' for those subscribers who did not fill out the information required.

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