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mobileStorm Knowledge Base
.: Glossary
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Glossary
Terms in glossary: 77.
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address change service
An automated process that provides change-of-address information to mailers who maintain their mailing lists on computers.
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Alert SMS Message
Is a one-way text message sent out to specific list sent via Stun!. Alert messages are used to send out a notice or announcement that does not require any sort of tracking.
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AOL Complaint
AOL complaints (also known as a scomp) are sent direcly from the company on behalf of its subscribers. AOL keeps a record of such complaints and if a certain threshold is reached, the client may be blocked from sending messages to AOL subscribers.
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application
Pertaining to software used to create your artwork: such as MS Publisher, MS Word, Photoshop, or Adobe PDF.
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Auto Responder
An auto responder is a pre-made email that alerts your users to various actions like successfully subscribing, confirming their subscription and updating their profile.
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Basic Account
A basic account is a day-to-day user of the system. Should be primarily contained to those within the immediate company, versus external partners or organizations
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blacklisted
A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.
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blocked
A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.
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bounce
A bounce indicates a message was not delivered to a particular record in your database. Bounces can either be a temporary problem, called a soft bounce, or a permanent failure, called a hard bounce.
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campaign
A campaign is a specific message being sent out to a specific list via Stun! It also consists of one messaging type because of the varying requirements for each.
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can-spam
The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties. For more information, go to http://www.spamlaws.com/federal/108s877.html
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click through
The number of times people clicked on the links in your message. Note: you must have enabled click through tracking in the campaign in order for this to be recorded.
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confirmed subscriber
Confirmed Subscribers are users that have agreed to receive messages from you. They have not only signed up to your list but have also agreed to a second email, which confirms they wish to receive your messages. Having Confirmed Subscribers can greatly increase your open rates as you will be sending messages to a much more receptive audience. For more information on how to create a Confirm Subscribers campaign, see our FAQ under Subscribers.
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copy campaign
This is a duplicate of the same campaign you sent previously. This feature can be accessed under Email Campaigns and then look for the Copy Campaign icon.
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crop
To cut off parts of a picture or image.
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custom field
A Custom Field allows you to ask specific questions (in your form) to your subscribers in order to gather more detailed information that is not covered/asked in the default fields listed in the Form Template.
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custom html
Custom HTML is a message that has already been designed and encoded. All that is needed is to copy/pase the HTML code when requested and the email will be sent with your HTML. See Template for other email type that can be sent.
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custom web form
A Custom Form is used to capture very detailed information about your subscribers, that is list specific, which can be used to create targeted lists and campaigns. Information gather with a Custom form is automatically populated in to your database.
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Data Building SMS Campaign
Is a two-way text message sent out to specific list sent via Stun!. Use a Data builder camapaign to gather new information about existing subscribers to build your databas.
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delivery report
A Delivery Report is a summary of campaigns that has been sent. It includes basic information like total successful deliveries and bounces, as well as specific details like who opened the message or clicked on a link.
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dma market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.
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double opt-in
A double optin subscriber is one who has not only signed up for your list but also replied to a message which validates their subscription.
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DPI
(Dots per inch) Represents your image measured in pixels.
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duplicate record
A duplicate record is one that already exists in the database. These records are automatically removed from the system when a data upload is performed to prevent the same user from receiving multiple messages.
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Emergency SMS Alert
Is a one-way text message sent out to specific list sent via a Stun! It is usually received immediately via the subscribers' text message inbox on their cell phone and can be a maximum of 160 characters per message
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Glossary
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