Now that the U.S. economy seems headed for a recession, consumers want more ways to save money. Coupons will benefit businesses and customers alike-promoting spending while saving money for consumers. In addition, the convenience and "green" factor (no excess paper or ink needed to produce them) of digital coupons, such as mobile coupons, make them especially appealing to consumers today.
Target marketing company ICOM says 67 percent of U.S. shoppers surveyed will be more likely to use coupons in the face of an economic downturn. ABI Research says that 63 percent of consumers feel a mobile coupons are the best incentive for them to respond to a mobile marketing message.
Grab this increasing number of thrifty-minded customers with mobileStorm 4.0 Coupon Management, a premium product that helps clients create coupons for digital distribution. mobileStorm Coupon Management is for SMS, email, and RSS, too. It's Digital Couponing at its finest!
Coupon Creation
mobileStorm Coupon Management has a variety of features to help maximize your digital coupon campaigns. Decide how to assign and allow usage for your coupons.
Set parameters
- Offer different discount types. Choose between a flat dollar amount or a percentage-off discount ("save $5" or "take 20% off," respectively).
Start/expiration
- Choose the start and end date for the coupon to be tracked.
Send out as many different coupons as you want. For example, if you own multiple store brands, you can send out mobile coupons for each store name—that is, a different coupon for each brand.
By inserting tokens (such as ##C1##) you can send out innumerable codes (corresponding to innumerable customers) for the same coupon-all in one step!
Protect yourself from fraud
- Assign coupon by customer ID (such as an individual's credit account) or by SKU.
Set a maximum usage allowance for your coupon-you decide whether to limit the number of discounts or to let the coupon be viral.
Coupon Redemption
Opt to make Coupon Management your POS (point-of-sale) system, or simply integrate it into your own POS. The choice is up to you!
Decide which way you want to create and redeem coupons - Create coupons using the mobileStorm platform; send the coupons out as SMS, RSS, or email; and then use your own POS when the customer comes in to redeem the coupon.
If you don't have your own POS: Create coupons using the mobileStorm platform, send the coupons out as SMS or email, then use the mobileStorm platform and your own computer to create a POS "landing page" for coupon redemptions.
Or let your own POS create numeric or alphanumeric coupons, and then use mobileStorm Coupon Management to send them out.
When using the mobileStorm platform to create a "landing site" to redeem coupons, you can also collect other demographic information about the individual customer.
Campaign Analysis
Now that you've delivered your mobile coupon or email coupon campaign, it's time to find out the results. mobileStorm gives you reports to dig deeper into how successful your campaign really was.
Results reports can be created whether you use your own POS or a landing site created with mobileStorm Coupon Management.
You can import information from your own POS to the mobileStorm platform, then generate reports.
Collect data according to an individual campaign, the customer ID, or the product ID.
CDetermine ROI instantly! You can see how much revenue is generated thanks to a particular coupon, or find out the percentage of sales growth thanks to a certain campaign.
Advanced Features
For clients who need to further hone their digital coupon campaigns, mobileStorm offers these features and capabilities.
Tier pricing
- You can set up coupon codes to have tiered discount amounts (percentage-off or dollar amount-off) that depend on total purchase amount of number of items purchased. Example: "Get 10% Off with $50 Purchase or 20% off With $100 Purchase."
Assign coupon by product
- To promote a particular product, you can assign a coupon to only be good for that item. Thus, if a client's customer purchases Thing 1 but the coupon is for Thing 2, the customer would not receive a discount.
API
- With mobileStorm's coupon API, you are able to do all of the same tasks outside of the mobileStorm platform that you can do within the platform.
