Comments on: Marketing Newsletter: Outlines http://www.mobilestorm.com/newsletter-marketing/marketing-newsletter-outlines/ Reach people. Make money. Fri, 20 Nov 2009 20:07:30 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Shavkat http://www.mobilestorm.com/newsletter-marketing/marketing-newsletter-outlines/comment-page-1/#comment-19 Shavkat Wed, 14 Mar 2007 01:33:20 +0000 http://mobilestorm.com/digital-marketing-blog/?p=38#comment-19 PPC is one of the easiest and most effective promotional tools, even though it's also one of the most expensive ones. If used smart aiming only very targeted exact-type keywords (which are usually cheap, even in Google) it will bring lots of subscribers to your newsletter. Why pay for that when you don't sell anything? Because it will totally recoup when you gain power with the impressive number of your readers and eventually start selling. Consider it as a mid-term investment. Opportunities for making money with newsletters are quite big: you might use product or service placements; be an affiliate for the known players in your field; or sell your own stuff. What if you are not planning to sell anything at all? What if your newsletter is just a hobby or a non-for-profit activity? In this case, simply don't use PPC (use the PPC knowledge gained here for your commercial activities) or spend no more than X amount of money (create the budget limit with the amount you consider insignificant) and use other strong methods that won't cost you anything. To answer you second question: the best method to get many low-cost clicks so far is the "long tail" concept. We will talk about it separately but in short it's a simple strategy when you bid for a good number of inexpensive keywords and thus get the same or even better targeted traffic from PPC search engines but with much lower costs. Imagine the graph of keywords/bids and you'd understand why it's called "long tail". Hope this post answers your questions - feel free to post more if something is not clear. Thanks. PPC is one of the easiest and most effective promotional tools, even though it’s also one of the most expensive ones. If used smart aiming only very targeted exact-type keywords (which are usually cheap, even in Google) it will bring lots of subscribers to your newsletter. Why pay for that when you don’t sell anything? Because it will totally recoup when you gain power with the impressive number of your readers and eventually start selling. Consider it as a mid-term investment. Opportunities for making money with newsletters are quite big: you might use product or service placements; be an affiliate for the known players in your field; or sell your own stuff. What if you are not planning to sell anything at all? What if your newsletter is just a hobby or a non-for-profit activity? In this case, simply don’t use PPC (use the PPC knowledge gained here for your commercial activities) or spend no more than X amount of money (create the budget limit with the amount you consider insignificant) and use other strong methods that won’t cost you anything. To answer you second question: the best method to get many low-cost clicks so far is the “long tail” concept. We will talk about it separately but in short it’s a simple strategy when you bid for a good number of inexpensive keywords and thus get the same or even better targeted traffic from PPC search engines but with much lower costs. Imagine the graph of keywords/bids and you’d understand why it’s called “long tail”. Hope this post answers your questions – feel free to post more if something is not clear. Thanks.

]]> By: John R. http://www.mobilestorm.com/newsletter-marketing/marketing-newsletter-outlines/comment-page-1/#comment-18 John R. Wed, 14 Mar 2007 01:03:44 +0000 http://mobilestorm.com/digital-marketing-blog/?p=38#comment-18 Shavkat, Why would someone want to spend money on pay-per-clicks to get someone to sign up for their newsletter if they are not selling anything through their newsletter? Also how can you get alot of clicks but keep the click cost low? Shavkat,

Why would someone want to spend money on pay-per-clicks to get someone to sign up for their newsletter if they are not selling anything through their newsletter? Also how can you get alot of clicks but keep the click cost low?

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