FOR IMMEDIATE RELEASE
Contact: John Clark McColly
Director of Marketing
Phone: (760) 316-7830

Wrightwood, CA - August 1, 2002 - Mountain High proudly announces the launch of Highwired, a web-based program that distributes information to guests via email, cell phone, pager or handheld computer such as a Palm Pilot or Cassiopeia. Found at www.mthigh.com, this new service notifies users of road conditions, weather forecasts, special events and more. Users can also customize the time and frequency of their deliveries to ensure that important information such as a Powder Alert finds them when and where they need it. Highwired also provides unique Customer Relationship Management (CRM) functions which allow the resort to capture demographic and psychographic information that can be used for future campaigns.

“Communication with our audience is key,” says John McColly, Director of Marketing. “We develop relationships with our guests and keep them informed of snowfalls, events, ticket deals and more. Highwired is the perfect platform for this because it takes the message out of the email box and distributes it in a manner that is simple, timely and much more convenient for the guest.”

Highwired was developed for Mountain High by mobileStorm, a Los Angeles based new-media company technology company. mobileStorm’s products include Stun?, the underlying technology of Highwired, and PocketHoops?, a scouting program for NBA teams.

Says Jared Reitzin, mobileStorm’s CEO and Co-Founder, “Maintain a solid and pervasive relationship with your customers and you will see significant returns. Not only will Highwired help Mountain High create better relationships but it will create new avenues of revenue from advertising and affinity programs to subscription services. We are excited to launch Highwired but even more excited to be doing it with a resort as forward-thinking as Mountain High.

Two levels of the Highwired service are available. The Standard, or basic service, is free and allows guests to receive information on snow, weather and road conditions, upcoming events and ticket deals. The Premium service costs $20.00 but includes additional benefits such as discounts on lift tickets and services, a free ticket after every five visits, access to preferred contests & promotions, and greater customizability.

In his keynote address at the recent conference in New Orleans, National Ski Areas Association (NSAA) President Michael Berry discussed the importance of communication and retention. “There’s no lack of trial,” he said, “but there’s plenty of room for improvement in converting those who try into long-term skiers and snowboarders.” Mountain High’s Highwired program will keep visitors coming back through a constant stream of information and enticement. It brings guests closer to the mountain and closer to the sport by making skiing and snowboarding part of their daily lives, even if they are not at the resort.

For more information or to schedule an interview, contact John McColly at (760) 316-7830.

www.mthigh.com
www.mobilestorm.com
mthigh.mobilestorm.com

FOR IMMEDIATE RELEASE
Tuesday, March 19th, 2002

LOS ANGELES, CA - mobileStorm Inc. announced that it will showcase it’s xAnywhere platform at the 2002 Winter Music Conference in Miami with some of the industries top Labels and Promoters.

xAnywhere™ is a unique web based communications platform that gives companies the ability to distribute content to audiences around the world. xAnywhere allows enterprises to maintain a solid and pervasive connection via, cell phones, landline phones, and pagers as well as handheld and desktop computers. xAnywhere also provides unique Customer Relationship Management (CRM) functions, enabling companies to capture important demographic information about the taste and trends of their audience.

From March 23rd to the 27th more than 10,000 music industry professionals and enthusiasts from around the world will gather in Miami Beach for the 17th Annual Winter Music Conference. WMC is the most important date on the dance music calendar where every aspect of the industry worldwide gathers. Representatives from over 40 countries will be in attendance including executives from major and independent record labels, publishers, promoters, managers, agents, artists and DJ’s.

The WMC is more than just a conference. Centered around South Beach and Miami, WMC plays host to well over 100 different events. From Paul Oakenfold to Daft Punk, the industries top talent performs and the latest dance tracks are released. Teaming up with major electronic dance labels and promoters, mobileStorm will set up shop at 5 key events. Each event will have a booth equipped with wireless laptops that will allow mobileStorm to demo their technology, while at the same time, gather important user data such as, email addresses, cell phone and pager numbers, as well as other vital demographic information. All data collected will be shared with the events promoters and sponsors. In addition, mobileStorm will be able to market and communicate with audiences in Miami via text messaging, driving them to various events while at the same time alerting individuals that they have won free passes, CD’s, t-shirts and more.

“We attended the WMC last year and it was a huge success. It is a great place to network and meet the industries key players. This year we are going down with our latest version of the xAnywhere platform, and I am very pleased with the quality of partners we are teaming up with.” stated mobileStorm’s Co-Founder and CEO, Jared Reitzin. “xAnywhere is the perfect application that will allow these labels and promoters to stay in touch with people before, during and after the WMC.”

mobileStorm will announce its agenda on Saturday March 23rd. For more information go to www.mobilestorm.com

FOR IMMEDIATE RELEASE
Tuesday, March 12th, 2002

Los Angeles, CA - mobileStorm Inc.™, a leading provider of email and wireless messaging, announced today its plans for the 18th annual Winter Music Conference.

The following events will take place:

1. WETGROOVES EVENT: mobileStorm™ in conjunction with The World Party™ is hosting the 2nd Annual “Wet Grooves” party. Wet Grooves will take place at the Shelbourne Beach Resort on Wednesday the 19th from Noon - 10pm. Hosted by super model Nina Dolci and “Jack Ass” star, Wee Man, Wet Grooves will feature some of the world’s top DJs. Talent includes, Armand Van Helden, Judge Jules, Tall Paul, Mea, DJ Irene, Skribble, Mark Lewis, Donald Glaude & Ivano Bellini. The World Party is utilizing mobileStorm’s communication platform Stun!™ to deliver email and wireless messages to its audience before, during, and after the event. For more info visit www.theworldparty.net.

2. PANEL PARTICIPATION: mobileStorm’s CEO, Jared Reitzin will be speaking on the “Promotion In The Digital Age” panel at the conference. The Panel takes place at the Radisson Deauville Hotel on Tuesday March 18th at 2:00PM in the Napoleon 2 room. Other speakers include, Francis Preve of Keyboard Magazine, Liam Mayclem of TechTV, Andrew Fox of Clubplanet.com and Dave Porter of Live365 to name a few. Mr. Reitzin plans to cover digital promotion by discussing how artists, producers, promoters, and record labels, can utilize advanced marketing mediums such as email and wireless data.

3. DOCUMENTARY INTERVIEW: mobileStorm’s CEO, Jared Reitzin is being interviewed for the “Put the Needle on the Record”. The documentary will explore the rise and evolution of electronic music DJs and explain how the status of the DJ in this scene has risen to epic heights over the past 20 years and why the people who buy/download/listen to the music and attend clubs and shows in this genre are so faithful. The film will be shown next year at the world’s largest film festivals. It will premiere at Sundance 2004 and then be shown at the Berlin Film Festival, Cannes, AFI and others. In October it will be screened at Kodak’s ‘Doctober’ Film festival to gain consideration for Academy Award Nomination. After that it will receive limited theatrical release at select theaters throughout the country. It will air on HBO or Showtime and then will be available in DVD/VHS in the domestic and international home video market.

4. PARTNERSHIP ANNOUNCMENT: During the WMC, mobileStorm Inc. plans to announce a partnership with WS7 Media, a leading provider of ticketing solutions for events, clubs, and promotions. WS7 Media will announce it will resell mobileStorm’s marketing and communcation software Stun!™ to its client base through the popular wantickets.com website. Barak Schurr had this to say about the partnership. “Email and Wireless messaging are the new flyers. It costs less, has a greater response rate, and reports on the effectiveness or ineffectiveness of a campaign can be generated on the fly. You never know what you are going to get when handing out a flyer. Most of them end up in the trash or worst case on the ground. Promoters have an excellent opportunity to take advantage of these technologies and our partnership with mobileStorm will ensure this.

“We are happy about our participation in this years WMC”, said Jonathan Schreiber, mobileStorm’s chairman. “We have been preaching about email and wireless communcation as a major form of marketing for the past 5 years. Wireless is still a ways behind email, however both protocols need to be embraced; the response rates for these new mediums, dwarf those of traditional direct marketing. We just want to get the word out and create awareness. WMC is a great place to network and meet new people, it is going to be a blast.”

If you are interested in reaching mobileStorm during the WMC, please contact Ojas Amin at 818-470-3802 or call 310-666-2231.