Jared Reitzin, Chief Executive Officer of mobileStorm Inc., will be a guest on TECHLINK TV January 17th 2005. TECHLINKTV airs every Monday at 7:30pm on Adelphia Channel Primetime. The show, which airs in over 1.8 million homes throughout the Adelphia Channel Network (including ME, MA, NY, VT, OH and CO), provides a comprehensive review of the hottest new hardware, software, websites, and computer games out on the market.

Mr. Reitzin will demonstrate the company’s new Stun! 2.0 platform as well as discuss how digital messaging can help drive new customers and revenues for companies. Go to www.techlinktv.com for more information and for broadcast times in your local area. The interview will also be available on the mobileStorm corporate site shortly after the airdate.

Private Property
Customer-privacy issues and regulations aren’t just affecting consumers; they are changing the rules of business-to-business marketing. Is your company doing enough to respect your prospects’ privacy?

By Julia Chang

Checking e-mail these days requires sifting through a sea of subject lines that declare you’ve ‘won’ a free gift. Or that hawk a product you’ve never needed, nor ever plan to. Or that request personal information. But while e-mail users have begrudgingly accepted spam as a fact of life in their personal accounts, nowadays they’re likely to see these messages clogging their corporate inboxes, too.

These nuisances aren’t limited to spam. Like other consumer trends that trickle down to the business-to-business sector, unsolicited phone calls, faxes, and e-mails have arrived with a vengeance as invasions of customer privacy. Consumers are bombarded with canned messages hawking cheap Viagra.

The b-to-b equivalent are canned messages touting business products and solutions executives don’t need. These unwanted communications are becoming a scourge on marketing and lead generation.

‘Customer privacy will be one of the most important topics over the next three to five years’ in the b-to-b world, says Anthony Nelson, chief customer officer for Salesnet, a hosted customer relationship management

(CRM) software provider based in Boston . ‘We are at a tipping point in the use of digital data, and a lot of companies and the government are struggling to see how existing regulations apply.’

Legally Speaking
This year has been a tough one for direct marketers who pay attention to regulations. The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) went into effect in January, requiring companies to conspicuously label their commercial e-mails and provide clear methods to opt out of future ads. And although the National Do Not Call Registry remains limited to consumer phone numbers, new rules written into Do Not Fax laws apply to b-to-b companies. Starting in June 2005, companies cannot send faxes to customers without prior written approval ? which means that having a so-called ‘established business relationship’ (defined as having had a payment or an inquiry from a customer within a certain time frame) will no longer be enough to justify fax communications.

But with privacy rules still relatively new, compliance hasn’t been exactly stellar. According to a report by Denver-based e-mail security software provider MX Logic, which tracks 10,000 random unsolicited commercial e-mails a week, CAN-SPAM compliance was 4 percent in September ? the highest percentage the company has observed. The threat of fines for noncompliance does exist: In January, fax-number database provider Fax.com was slapped with a $5.4 million fine for allegedly bombarding consumers and businesses with faxes ? in one instance, the company reportedly tied up hospital phone lines with automated dialing that searches for fax lines.

And in March, Internet service provider (ISP) Hypertouch filed a federal lawsuit against the owners of home-improvement Web site BobVila.com, claiming the site sent unsolicited e-mail to subscribers with fraudulent headers and without required contact information. The ISP is asking for up to $100 in damages for each e-mail sent.

B-to-b marketers, however, say they aren’t feeling too much regulatory pressure. According to a recent survey by Kern Direct, a direct-marketing agency based in Woodland Hills , California , 71 percent of 114 companies (two thirds of which are b-to-b) stated that the Do Not Call and CAN-SPAM laws would have no significant impact on their marketing activities. This isn’t because the industry takes the laws lightly, marketers say. Rather, it’s because marketing departments have already taken steps to avoid being labeled as privacy invaders. ‘A brand name, if it’s done right, should stand for a certain level of trust,’ says Matt Leonard, director of privacy and information policy with Harte-Hanks, a direct-marketing services provider based in San Antonio , Texas . ‘Ultimately, the proof is in how you deliver your message.’

Keep Out
Lead generation in a protective environment has created challenges for sales and marketing departments. Many marketers are still employing the ’spray and pray’ method, says Neil Berman, founder of Neighborhood Email, an e-mail marketing software and service provider based in Indianapolis . ‘I frankly receive more unsolicited e-mail in my company inbox than solicited,’ he says. ‘I’ve got a spam problem. But I don’t filter because I’m afraid I’m going to throw the baby out with the bathwater. Spam is a plague on [direct marketers'] business.’

If your digital missives cause more ire than interest, you’re creating ‘the possibility of brand aggravation,’ Berman says, even if you have an existing customer relationship. Berman relates his own experience: After signing up for online bill payment with his local phone carrier, he says he started receiving marketing messages without permission to his AOL address.

‘That was a tactical error on their part,’ he says. To retaliate, Berman clicked the spam button in AOL. ‘We’ll see if they can get those e-mails to deliver now,’ he adds.

Indeed, the ease with which ISPs and corporate servers are blocking unwanted e-mail means that marketers have to be more than diligent when it comes to antispam practices. Major providers such as AOL, EarthLink, Microsoft, and Yahoo! are spending millions to block junk e-mail, which does affect b-to-b, as many prospectsespecially in small business often give consumer accounts as their primary contact information.

Additionally, 90 percent of companies use some method of filtering to keep un wanted e-mail out, according to a recent study by Return Path/Forrester Research.

‘For years, marketers were excited about having a six- or seven-figure list [of e-mail addresses]. They were excited about how fast they could get the mail out,’ says Steven Brown, vice president of marketing for Lyris Technologies, an e-mail marketing software provider based in Berkeley , California . ‘On the receiving end, the application service providers were proud about how much mail they delivered. But now they talk about how much mail they’ve blocked.’

Salesnet’s Nelson says his company will limit the number of e-mails a CRM client can send at once to ensure that it isn’t creating the potential for spam. He recently denied a request from a b-to-b user who wanted to send mass e-mail. ‘A guy wanted us to automate an e-mail communication to fifty-thousand people, and he tried to tell me they were existing customers and he knew them all by first name,’ Nelson says. ‘He wanted to blanket market a certain industry vertical, but he’s not going to do it. In order to create some kind of safeguard we have to limit the number of e-mails anyone can send out.’

Getting In
The bare minimum for marketing responsibly in the era of customer privacy means purging your prospecting universe of numbers from Do Not Call or Fax lists, and crafting e-mails that follow opt-out guidelines and avoid misrepresentation. This shouldn’t be hard for legitimate marketers, Brown says. ‘You can still alienate people and cause problems with your business while complying with CAN-SPAM. There’s the letter of the law, and the spirit of the law, and we would encourage people to stay with the spirit once they have the letter down.’

This means customer communications have to be a two-way street. Opt-in lists are an industry standard, and companies are going through the pain of doing exhaustive opt-ins to confirm customer permission ? even in the newest form of unregulated communications such as text messaging, also known as short message system (SMS). ‘We make sure every single person [who receives SMS] is a confirmed opt-in,’ says Jared Reitzin, CEO of mobileStorm, a company based in Van Nuys , California , that executes voice, fax, wireless text, and e-mail messaging for companies. SMS customers receive an initial message with a code to their phone. They must punch that code into an online registration site to receive further text messages. ‘If they go through the whole process, they are confirming that it’s their number and they want your messages,’ Reitzin says. Otherwise, your text messages could become ’spit’ (spam over Internet telephony), which promises to be the next privacy battleground ? an especially hot one, as most users pay per SMS they receive.

Similar messaging companies note that in a multifaceted marketing campaign, companies should keep a consolidated permissions database. ‘If I click an e-mail that tells you I don’t want to hear about this product, then I had better not hear about it through automated phone calls or SMS either,’ says Steve Spencer, president and chief technology officer for Twelve Horses, a provider of e-mail, fax, Web, and text-messaging software based in Reno, Nevada. ‘All of our communications have an opt-out method.’

The rise of consultative over transactional selling also means that prospects expect more from communications, as they don’t have time to deal with a deluge of untargeted messages. ‘I get calls all the time from people trying to sell me stuff, five or ten a day,’ says Eric Holmen, vice president of professional services for SmartReply, a voice-messaging technology company based in Irvine , California . ‘The rep is just trying to do a good job, but all those companies are really failing ? I return one out of every two hundred of those calls.’

In response, many marketers are tracking customer interest to see who is responsive and when they might be ready to buy. Lyris’ software, for example, enables marketers to track which URLs in e-mails prospects click on, as well as measure the number of pages prospects visit and the time frame in which they visit them, to gauge where they are in decision making.

‘You can know, for example, that people who look at your price page are more interested in buying than people who look at the main product page and leave,’ Brown says. ‘We have the ability to collect implicit preferences or demographics.’

Value must be inherent in the messages if they are to maintain a customer’s interest. Kern Direct will send on behalf of its enterprise software clients white papers that customers can read in exchange for answering four to five questions about themselves and their software needs, data that can be downloaded to a CRM system. ‘But we also understand that there is a definite buy cycle to big-ticket enterprise software,’ says James Pennington, Kern Direct’s vice president of strategic marketing. To that end, the company will align communications with the stage the prospect is in. In the interest stage, for instance, prospects typically request industry reports. But when they are in the evaluation stage, they want more case studies or white papers on individual market segments, or they’ll attend Webinars. ‘We’ll e-mail or mail information that appeals deeper into the buy cycle, until they are sales ready and it’s time for a real live person to meet with them,’ Pennington says.

Even in telemarketing, in which reps have little chance to show value, technology is helping companies create targeted messages in an abbreviated time frame. Holmen’s company, SmartReply, automates prerecorded messages meant to be left as voice mails. These messages are scripted to include key words and concepts pressing to client needs. ‘The messages are very intentionally written; we’ve got trigger words and phrases but make the script sound natural,’ Holmen says. For instance, for one of its b-to-b clients, a legal publishing firm, it leaves voice mails between 2 and 3 a.m. for law-firm prospects; messages stress that lawyers need to stay up-to-date on statute changes. Although there are few legal implications for b-to-b telemarketing, Holmen says SmartReply adheres to ethical practices to avoid being perceived as a nuisance; for instance, it will not perform a campaign more than once every two weeks. Holmen claims he receives only an average of one opt-out request per 10,000 b-to-b calls.

‘We are not as concerned about the law as we are about best practices,’ he says. ‘A best practice says you do not call someone’s voice mail every night of the week and leave a message. We want our messages to expand the efforts of a quality sales team, [rather than] just being perceived as telemarketing.’

Sidebars:

The Letter of the law
Not sure if you’re breaking a customer-privacy law? Here’s a quick rundown of the legislation affecting b-to-b:

Do Not Fax: Do Not Fax is part of the Telephone Consumer Protection Act. Businesses cannot fax an unsolicited advertisement unless they have an established business relationship (EBR) with the recipient, which means receiving a financial transaction within the last 18 months, or a business inquiry in the last three months (although the EBR exemption varies by state). Starting June 30, 2005, you must receive written customer permission to send a fax. All faxes must contain identifying information (date and time sent, phone number, and name of company) in a margin of each page or on a cover page. Fines can reach up to $11,000 per violation.

CAN-SPAM: Each commercial e-mail must have clear and non-misleading data in the ‘from’ and ‘to’ fields, a clear subject line, an accurate and identifiable domain name and e-mail address, a clear opt-out function, and a valid postal address. Companies must also enable the opt-out function for at least 30 days after sending an e-mail, and must honor opt-outs in 10 business days. Any e-mail with the intent to sell a product or service even if to an existing customer falls under these rules. Fines also can reach up to $11,000 per violation.

For more information visit the Direct Marketing Association (the-dma.org), the U.S. Federal Communications Commission (fcc.gov), or the Federal Trade Commission (ftc.gov) online.

The Spirit of the Law OF THE LAW
Responsible marketing goes beyond following privacy rules. Click the best practices below to learn more about crafting legitimate campaigns that also drive sales:

GET EDUCATED
Read up on the law, and check how any marketing technology you use will help you comply. StrongMail Systems, an e-mail application server software provider in Redwood Shores , California , holds seminars for marketing and legal departments to inform them about the law and what StrongMail does to simplify compliance - for instance, automating signatures that include the required identifying information. ‘CAN-SPAM has left many people confused,’ says Rod Butters, vice president of marketing and strategy. ‘It’s not just about brand perception; e-mail that isn’t compliant doesn’t get delivered.’

DON’T OVERCOMMUNICATE
”A lot of what’s driving the privacy laws is that people are feeling overwhelmed” by communication, says Carol Meyers, vice president of marketing for Unica Corporation, a provider of enterprise marketing management software based in Waltham, Massachusetts. ”Companies are moving to something we would call ‘right-time marketing.’ That means getting smart about the buying process and knowing when customers do and don’t want to get information.” Many companies also now track how many times a prospect is contacted to make sure not to bother them with too many calls or e-mails, and they are consolidating permission across different modes of contact, whether it’s voice, text messaging, or e-mail.

KEEP INFORMATION CURRENT
This not only means using recency and frequency technology to determine who has expressed interest and to what extent, it also means refreshing CRM data. ”Too many companies say, ‘Well, I’m CAN-SPAM compliant, I’ve been gathering opt-in data for ten years,”’ says Steve Spencer, president and chief technology officer for Twelve Horses, a messaging technology company based in Reno, Nevada. ”People are assuming stale data is okay to use.

That’s a great example of how you should use opt-in confirmation to make sure a customer wants to hear from you.”

LOS ANGELES, CA, October 25, 2004 - mobileStorm Inc., a Digital-Messaging service provider, and ILoop Mobile Inc., a leader in US premium text messaging applications announce an SMS/Web/email promotion they are powering for Hollywood Record’s recent September 28 th release of Hilary Duff’s self-titled CD.

Subscribers to Hillary Duff’s email community and visitors to her web site are invited to play in the SMS promotion, which is supported across the leading United States mobile operators (Verizon Wireless, AT&T Wireless, T-Mobile, and Cingular Wireless). Players text message DUFF to 63459, and in return receive a text message containing a multiple choice question about Hillary Duff. They then answer the questions by replying DUFF A, DUFF B, or DUFF C. If they answer correctly they win a prize. There are multiple questions, so players are encouraged to play as much as they’d like.

“Popular music is one of the primary drivers for mobile messaging in the United States ; iLoop Mobile ’s pleased to work with mobileStorm and to add the mobile dimension to Hollywood Records’ Hilary Duff web and email promotional campaigns,” says Michael Becker President, ILoop Mobile.

Text messaging is just now gaining momentum in the United States according to Becker, who also serves on the board of the Mobile Marketing Association. Worldwide roughly 580 billion text messages will be sent in 2004 versus 30 billion in the United States . But the United States is quickly catching up especially in marketing campaigns for the music and entertainment sector” Becker says.

Hollywood Records executive Ken Bunt, Vice President New Media, Strategy and Development explains that they delved into this new mobile marketing promotion because “We are always looking for new ways to reach out to our artist’s fans. The Iloop Mobile Inc. and mobileStorm partnership allows us to quickly turn around new and exciting applications to help us market directly to the consumer.”

Statistics show that approximately 50 percent of teens and young adults send text messages on a regular basis says Jared Reitzin, CEO mobileStorm Inc. “Hilary Duff is not only one of the hottest celebrities but her fans are the demographic that is constantly texting each other and looking for cool applications and games they can access on their mobile devices,” Reitzin says that by teaming up with iLoop Mobile, Hollywood Records, millions of fans get to try a unique way to get more involved with their favorite artist.

To find out more about how SMS (short message service) promotions are created and how they will work for your firm, contact michael.becker@iloopmobile.com

About mobileStorm

Founded in October 1999 and headquartered in Los Angeles California , mobileStorm provides digital messaging solutions to advertisers, direct marketers, and subscription-based newsletters. Stun! Provides these businesses with a complete online Email , SMS , Voice and Fax Messaging platform. Find out more about mobileStorm at www.mobilestorm.com

About ILoop Mobile

ILoop Mobile Inc. is a global mobile marketing application service provider (ASP). Seeking to establish an intimate one-to-one relationship with their target audience, ILoop Mobile clients-brands, marketing agencies, content owners, application providers, and mobile aggregators-use and license ILoop Mobile offerings to add a mobile dimension to traditional marketing programs. With ILoop Mobile’s template driven applications, new services including quiz, lottery, sweepstakes, polls, voting, gaming, social networking, and content subscription services can be set up in a matter of minutes. Such marketing campaigns are a perfect fit for live events, print advertising (newspapers, magazines, billboard, magazine), Internet ads, and TV and radio broadcasts. ILoop Mobile is headquartered in San Francisco and sits on the board of the Mobile Marketing Association. Find out more about ILoop Mobile’s private label programs at www.ishopmobile.com and its applications and services at www.ishopmobile.com

Press Contacts:

Michael Becker
ILoop Mobile Inc
pr@iloopmobile.com
415-503-4318

Steve Chimpan
mobileStorm Inc.
steve@mobilestorm.com
(818) 908-2234

08.17.2004

LOS ANGELES, CA August 17th 2004 - mobileStorm’s CEO Jared Reitzin was recently interviewed on the popular radio show “Jeff Levy ON COMPUTERS”. The show is broadcast live on KNX 1070 as well as on the largest independent Internet radio station in the world, wsRadio.com. Currently wsRadio.com entertains over 1 million listeners a month. The “Jeff Levy ON COMPUTERS” show is a combination of Q & A, interviews, weekly lessons, and information sharing on the power of the PC.

In this interview Jeff Levy speaks with Mr. Reitzin on the power of the Internet and how it can be harnessed to help businesses, particularly unknown artists and DJ’s with their promotions, marketing, and ticket sales. To listen to the broadcast, click on either the Real Player or Windows Media links below.

LOS ANGELES, CA August 17th 2004 - mobileStorm’s CEO Jared Reitzin was recently interviewed on the popular radio show “Jeff Levy ON COMPUTERS”. The show is broadcast live on KNX 1070 as well as on the largest independent Internet radio station in the world, wsRadio.com. Currently wsRadio.com entertains over 1 million listeners a month. The “Jeff Levy ON COMPUTERS” show is a combination of Q & A, interviews, weekly lessons, and information sharing on the power of the PC.

In this interview Jeff Levy speaks with Mr. Reitzin on the power of the Internet and how it can be harnessed to help businesses, particularly unknown artists and DJ’s with their promotions, marketing, and ticket sales. To listen to the broadcast, click on either the Real Player or Windows Media links below.

05.01.2004

My interview today is with Jared Reitzin, CEO of mobileStorm (www.mobilestorm.com), an Encino-based startup in the permission-based email delivery market. The company is starting to look at raising a series A round of venture funding, after having entirely been funded by friends and family and revenue customers.

BK: What does mobileStorm offer to its customers, and what is your value proposition?

JR: mobileStorm provides businesses that have opt-in database with a fast, reliable, and efficient messaging platform. The service Stun!, allows businesses to create campaigns, deliver messages (email, sms, voice & fax), manage subscribers, review detailed reports, receive customer service, and obtain one low monthly bill. Our target customers are looking to:

1. Save money
2. Cut costs
3. Improve communication
4. Experience better response
5. Improve e-mail delivery rate to the Inbox
6. Build and grow their database and ensure its security

BK: What’s your background, and why did you decide to start mobileStorm?

JR: I have 8 years experience in the technology sector. Prior to forming mobileStorm in 1999, I started a company called Katalyst Technologies. KMG was a new media company. We provided web-based communication and marketing projects for the entertainment community. We worked on many great projects and had a strong client which included Casio, Infinite Mobility, The Los Angeles Lakers, The San Antonio Spurs, MCA Records, Den.net, Interscope Records and Transamerica. Previous to my work with Katalyst I was employed as a product manager for Interactive Light - a leading developer and provider of networked sports simulators for such companies as IBM, Sega, Microsoft, Sony, and Intel.

I started mobileStorm in 1999 with a focus on wireless content delivery and applications. We launched a few key projects with Vivendi/Universal’s top record label Interscope. As email marketing became more popular, we added on new services to enable our clients to deliver emails and manage their databases.

I regularly speak on panels and at conferences. I am a member of Xingtone’s Board of Advisors as well as part owner Board of Directors member for wantickets.com, a popular online destination for club, concert, and event ticket sales.

BK: What’s mobileStorm’s differentiator in the permission-based distribution market?

Our clients receive a 40% better inbox delivery rate with databases as large as 2 million records, all within an hour or less. We also provide a comprehensive for additional messaging technologies including SMS, Voice and Fax, enabling our clients to communicate in more than just one way to improve their response rates.

BK: Tell me a bit about your financial backing–how did you start the business, and did you receive any angel investment?

JR: mobileStorm has only raised 40k to date from friends and family. We have been completely self-funded. Our last fiscal year (ending in July), mobileStorm grew 86% and showed a small profit.

BK: Do you have customers and revenue, and what’s the next step for the company?

JR: We have over 50 customers. Some of our clients are highly visible and help build credibility, they trust us with their most valuable asset, and we even service clients that compete with one another. Some of our top clients include, Island Def Jam, Squaw Valley Ski Resort, Wantickets.com, Interscope records, Avalon, Giant, Capitol Records, and After Hour Power.

The next step for this company is to raise money so we can build the version 2.0 of Stun. We’re also looking to hire some key positions like a VP of Sales as well as sales team (both inside and out), VP of Business Development, and to expand our engineering and support staff. In addition, we want to strengthen our marketing efforts by launching targeted PR and advertising campaigns, and exhibit at top industry trade shows. Strategically, we intend to continue to strengthen our ISP relationships, work closely with our email backend provider, Strong Mail on a guaranteed inbox delivery program, the first of its kind in the industry.

BK: Finally, in what looks to be a fairly crowded space, what do you think is the most compelling reason a VC should invest in your company?

JR: It is crowded on the email ASP side but lots of these ASP’s have failed to deliver. They don’t have great inbox delivery rates, the ONLY provide email communication, and their pricing can be very expensive.

mobileStorm reaches the inbox up to 40% better than its competitors. When we have enough funds to become national you will see an incredible amount of companies who will switch to mobileStorm. Our client base will quadruple within a few months. Unlike our competitors, mobileStorm allows its clients to communicate in more than one way. We are positioned provide the first easy-to-use interface for email, sms, voice and fax messaging and all for one low monthly bill at a very reasonable price.

BK: Thanks!

Company records a 300% increase in sales over same quarter last year and achieves profit

LOS ANGELES, CA, May 1, 2004 - mobileStorm, a leading provider of permission-based messaging solutions for the entertainment and nightclub industry, today announced that it achieve a record 3 rd quarter for 2004, with the signing of 47 new clients. Some of the key new clients include:

• Travelworm - A leader in online resort and casino packages
• Clique Entertainment - One of the top event marketers in New York and Las Vegas
• Vegashotspots.com - Las Vegas ‘ premiere nitelife marketing entertainment company
• Central Entertainment Group - International talent and booking agency

mobileStorm also recently launched its voice message offerings, which have already been implemented by several of the company’s top clients. Stun! Voice allows companies to send either a voice mail or a voice call to thousands of targeted customers within a couple of hours. In addition, as part of its strategy to manage this explosive growth, the company has hired Jason Stith as its Regional Sales Manager for North America. Mr. Stith has over 15 years experience in sales and marketing working with such CRS Inc., Century Direct, and Wired Accessories.

“The acquisition of such critical clients like Travelworm and Clique Entertainment proves that mobileStorm is quickly becoming a top choice for companies in the nightclub, entertainment and hospitality industries,” said Steve Chipman, chief operating officer at mobileStorm. “We are continuing to add value to our clients through our numerous channels of reaching potential customers, and we look forward to enhancing our services to help drive even more revenue for our clients.”

The Stun! messaging platform allows companies to reach their customers and partners through a variety of options: email, voice, text messaging. Driven entirely via a web interface, Stun! users can quickly send out messages to their entire customer base within a matter of minutes. More information about the Stun! platform can be found at www.mobilestorm.com.

About mobileStorm

mobileStorm provides advertisers, direct marketers, subscription based newsletters, and highly visible brands with a complete online Email, SMS, and Voice Messaging platform. Through its Stun! platform , companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless. For more information, go to www.mobilestorm.com. mobileStorm is a privately held company located in Los Angeles , CA.

LOS ANGELES, CA, April 1, 2004 - mobileStorm, a leading provider of permission-based digital messaging services, today announced that Hollywood Records will use the company’s wireless messaging solution in support of Breaking Benjamin’s new single “So Cold” from their upcoming release We Are Not Alone available June 29th. Fans of the band will be able to hear a personal message as well as the new song.

Hollywood Records is using mobileStorm’s wireless messaging platform, Stun! Wireless, to implement this campaign, which includes distributing stickers, posters and even branding the “So Cold” video available on LAUNCH, Yahoo!’s Launch music site destination, with SMS short codes to access the new song. This service will be offered free for customers of Verizon, Cingular, AT&T, Nextel or T-Mobile wireless carriers. In order to hear the new song and greeting, fans will send the message BBEN to short code 22428 on their wireless device. They will soon receive back a message with a special 800 telephone number for them to call to listen to the greeting and single in their entirety.

“We are always looking for new ways to reach existing and news fans of our artists,” said Ken Bunt Vice President, New Media Strategy and Development. MobileStorm allows us to offer an interactive way to tap into the text messaging phenomenon.”

mobileStorm’s Stun! Wireless platform is designed specifically with the recording industry in mind. The company works with labels such as Interscope Records and Hollywood Records to helping promote both new and existing recording artists by extending the traditional marketing promotions to the wireless space.

“mobileStorm is very excited to be working with a forward-thinking label like Hollywood Records and a great band like Breaking Benjamin,” said Jared Reitzin, Chief Executive Officer of mobileStorm. “We applaud their use of such great new technologies like SMS short codes to help extend their marketing efforts. Fans of artists like Breaking Benjamin are starting to use SMS as a major form of communication. The market is really starting to take off. We plan on extending our partnership with Hollywood Records in the future by continuously offering their customer base even more cutting-edge wireless solutions.

Launched last year, the Stun! Wireless platform now powers many significant brands in the entertainment/leisure industries, including Squaw Valley Ski Resorts, Interscope Records, Avalon Nightclub and Wantickets.com. Its simple, Web-based interface enables companies to quickly deploy targeted digital messaging campaigns in a matter of minutes.

About mobileStorm

mobileStorm provides advertisers, direct marketers, subscription based newsletters, and highly visible brands with a complete online Email, SMS, and Voice Messaging platform. Through its Stun! platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless. mobileStorm is a privately held company located in Los Angeles, CA.

About Hollywood Records

Hollywood Records is part of the Buena Vista Music Group, which is the recorded music and music publishing arm of The Walt Disney Company.

Contact -

For more information:

Jason Stith
Media Relations
mobileStorm
(818) 908-2234
jason@mobilestorm.com

LOS ANGELES, CA, March 25, 2004 - mobileStorm, a leading provider of permission-based digital messaging services, today announced that it has signed on Travelworm, Incorporated as its newest customer of the Stun! digital messaging platform. Travelworm, one of the largest merchant providers of hotel rooms and packages in Las Vegas and a leading travel broker specializing in Casino Resorts and Leisure Destinations will use Stun! to send out targeted email and SMS campaigns to its growing customer base to help extend the Travelworm brand as well as highlight special promotions and discounts to increase sales.

mobileStorm’s Stun! platform enables companies like Travelworm that have legitimate opt-in databases to communicate with their audiences in a more efficient and effective manner to increase sales and brand awareness. Stun! allows companies to focus on their marketing efforts instead of having to worry about the technology and delivery of the messages themselves.

“We selected mobileStorm as our email service provider because we needed a fast, efficient and low-cost alternative to doing the messaging ourselves,” said Jonathan Siegler, President & Chief Executive Officer of Travelworm. “More importantly, with Stun! we don’t have to change our existing infrastructure to run the service, which will allow us to deploy the platform quickly and without using our internal resources. We look forward to being able to contact our customers on a more timely and targeted basis with this new service.”

Launched last year, the Stun! platform now powers many significant brands in the entertainment/leisure industries, including Squaw Valley Ski Resorts, Interscope Records and Avalon Nightclub. Its simple, web-based interface enables companies to quickly deploy targeted digital messaging campaigns in a matter of minutes.

“Travelworm is the perfect fit for Stun!” said Jared Reitzin, Chief Executive Officer of mobileStorm. “They represent the kind of quality brand for which we designed our service. We are very excited about being able to help Travelworm continue their impressive growth within the online travel segment and to be part of their future digital messaging plans.”

About mobileStorm

mobileStorm provides advertisers, direct marketers, subscription based newsletters, and highly visible brands with a complete online Email, SMS, and Voice Messaging platform. Through its Stun! platform, companies can directly reach willing (opt-in) consumers by sending highly targeted, time sensitive, location based advertising, information, and content to a variety of messaging devices, from email to wireless. mobileStorm is a privately held company located in Los Angeles, CA.

About Travelworm, Incorporated

Travelworm, Incorporated (www.travelworm.com) is a leading supplier of travel and leisure reservation services to casino and resort destinations in the United States, and is one of the largest online sources of hotel rooms in Las Vegas, Nevada, where the company is headquartered. Las Vegas ranks as the #1 hotel market (total room nights available) in the United States and with Orlando, as one of the top travel destinations. Established in 1993, Travelworm’s goal is to offer consumers the widest range of choices and the best available prices on hotels, airfare, car rentals and vacation packages through its website and its toll-free call center (1-800-700-VEGAS) at leading destinations including Las Vegas, Reno, Orlando, Hawaii and the Caribbean.

Contact:

Jason Stith
Media Relations
mobileStorm
jason@mobilestorm.com
(818) 908-2234

Rich Winiarski
Media Relations/Marketing
Travelworm, Incorporated
rwiniarski@travelworm.com
(702) 407-8037