mobileStorm’s marketing communications manager, Eydie Cubarrubia, wrote the cover story for the November 28, 2007 issue of iMedia Connection. Titled “Brand winners in your Xbox,” the article explains how branded games for the console can further a brand’s sense of relevancy for consumers, in ways that mere in-game or pre-roll ads can not. The story appears both in iMedia’s print newsletter and online: http://www.imediaconnection.com/content/17480.asp

Redwood City, CA — mobileStorm CEO and founder Jared Reitzin will speak at the Consumer Technology Innovations conference November 27. During his presentations, he will discuss digital advertising as well as mobileStorm’s expertise in the space. The conference, held November 27-28 at Sofitel San Francisco Bay in Redwood City, California, brings together digital industry heavyweights, hot startups, and tech elites.

Jared Reitzin, CEO and founder of mobileStorm, is a columnist in DMNews’ new “Essential Guide To E-mail Marketing.” The special supplement of the news publication—which covers direct, database, and Internet marketing—is available online as a PDF file. Mr. Reitzin’s piece, “So you want to reach the inbox,” gives advice on how to avoid spam filters and gain consumer trust with permission-based email marketing. “The rules keep changing and marketers need to adapt, or it’s going to hurt their pocket books,” he writes. To read more, go to: http://www.dmnews.com/cms/lib/8687.pdf

See the video here

bnetTV.com interviewed mobileStorm CEO Jared Reitzin at the recent CTIA conference in San Francisco. Mr. Reitzin spoke about mobileStorm’s do-it-yourself digital marketing platform and how it helps customers such as Quantas, Carl’s Jr., Buzznet, and Palms Casino—as well as small business clients who can spend as little as $20 per month to create their own messaging campaigns. Check out the entire video here.

Marketers can’t afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.

by Jessica Tsai
From CRM Magazine November 2007

Without customers, marketing efforts obviously fall on deaf ears. But without the right customers, you likely end up with the same results anyway. Almost every business relies on a healthy — and hopefully hefty — customer list; but raising a list in an increasingly customer-driven world has forced marketers to adjust their approach. Consumer information — too much information, in many cases — is available everywhere, so it’s up to the marketing department to sift through the available data and find the best fit between what its company offers and the audience it should be targeting.Businesses often tend to take the easy way out and favor quantity over quality when it comes to building their customer lists. “It’s hard to be targeted,” says Elana Anderson, an independent consultant and former analyst with Forrester Research. “It requires analytic skills to reach the right people.” She adds, “Tactics like TV have a lot more glamour associated with it.”

Television commercials also strive to reach a large audience–and when the landscape was dominated by The Big Three networks, TV used to be a fairly definitive form of mass marketing. Unfortunately, the literal meaning of “mass” marketing no longer exists. “If anything, it’s used as a pejorative term,” says Richard Hren, director of product marketing at analytics firm SPSS, “for ‘anything that’s less than finely targeted.’” (The closest relative, he adds, would be buying a general list where each recipient is listed as “Occupant.” Still, even this method involves some sort of targeting, such as location.)

Today, however, with several hundred cable TV channels–and target audiences for each one growing increasingly narrow–companies have to be selective about where they put their ads. It’s unrealistic for marketers to want to reach everyone, everywhere. Fortunately, they’ve realized that attempts to attract just eyeballs are not only a waste of money and resources, but also a guaranteed way to transform potential consumers into a frustrated audience.

But Anderson says the supposedly negative results aren’t entirely the fault of the marketer. “If you look at the way marketing organizations were measured, many marketers, even today, are still measured on overall reach as opposed to conversion of leads,” she says. With those evaluations being counterintuitive to effective marketing strategies, it’s no wonder marketers are facing a serious dilemma. “As long as that metric is in place, marketers aren’t encouraged to be more effective,” Anderson says.

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MobileStorm receives funding from eonBusiness
By Lauren Bell, October 31st, 2007

MobileStorm has received its first round of funding from venture capital firm eonBusiness.

EonBusiness, the sole investor in mobileStorm’s Series A, is known for backing early-stage, Web-based businesses. The firm’s deal with mobileStorm reserves its right to invest more money later on. The capital currently invested by eonBusiness is earmarked for growth, research and design, as well as marketing and sales initiatives.

“We’re amping up our direct sales force,” said Jared Reitzin, CEO of mobileStorm. “We’re opening up an office in San Francisco under our new EVP of sales and marketing, Ric Hattabuagh. We traditionally spent more on PR than marketing, but that’s slowly changing. We’ll have more on pay-per-click and Web advertising and also more traditional channels like trade shows and eventually newspapers and radio.”

The mobileStorm system allows clients to reach an entire database or a selected segment through multiple platforms, including e-mail, SMS, voice, fax and RSS. It has delivered more than 1 billion messages since its launch in 1999. The digital marketing company provides turnkey, hosted e-mail and digital messaging services.

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Mobile Marketing Agency MobileStorm Lands Series A
By Tomio Geron 10/31/2007

Mobile marketing agency mobileStorm has received a Series A round of funding from sole investor eonBusiness.

The amount of financing was not released, but Centennial, Colo.-based eonBusiness normally invests between $250,000 and $1 million in companies, said eonBusiness Chief Executive Dave Carlson. The deal closed about two weeks ago.

Los Angeles-based mobileStorm provides marketing to small and medium-sized businesses via email, mobile voice and text messages, and RSS. Small companies can sign up and operate their marketing on the Web, while mobileStorm does direct sales to larger customers. Clients include Qantas Airways Ltd., CKE Restaurants Inc.’s Carl’s Jr., and Squaw Valley Ski Corp.

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Denver, CO/Los Angeles, CA — eonBusiness (www.eonBusiness.com), a venture capital firm that specializes in funding early-stage innovative web-based businesses, and mobileStorm (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced the successful conclusion of mobileStorm’s Series A funding in which eonBusiness is the sole investor.

A rapidly growing enterprise, mobileStorm has quickly become known for its understanding of database messaging, digital marketing and consumer marketing trends, helping forward-thinking brands take hold in today’s elusive digital marketing space. mobileStorm’s services help businesses communicate and market to an entire database or to a select group of contacts through a single system that can send that message via multiple platforms – email, SMS, voice, fax and rss. The company has delivered more than 1 billion messages since its inception, having executed more than 500,000 marketing campaigns on behalf of thousands of customers.

“We’re pleased to be associated with eonBusiness and we believe, in addition to the investment, that the eonBusiness team will bring significant value and guidance to mobileStorm’s strategic initiatives,” said Jared Reitzin, CEO of mobileStorm. “We were very selective in choosing an investment partner. Having successfully grown this company on our own to this point over the past 8 years, our decision process was centered on being certain our partner would share our core vision and be a strong asset in making the longer term plans a reality.”

“The power and convenience of mobileStorm’s marketing applications provide a great solution to a growing marketing problem – how to break through the noise and consistently reach a company’s critical client base as they go about their daily lives-in-the-fast lane,” said Dave Carlson, CEO of eonBusiness. “From email to messaging via mobile devices, companies need to interact with customers across any and all platforms. mobileStorm makes that happen so clients can keep up with an ever-mobile population that doesn’t have time for marketing messages that don’t reach them on-the-fly.”

The capital resulting from eonBusiness’ investment will be used to further accelerate mobileStorm’s strategic growth, research and development, and to increase marketing and sales spending behind the mobileStorm brand.

About mobileStorm

For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion+ messages on behalf of thousands of premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Buzznet.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

About eonBusiness

eonBusiness (www.eonBusiness.com) is a Denver, Colorado based venture fund that infuses its own online marketing and startup experience into promising early-stage e-commerce and progressive technology efforts. eonBusiness assists entrepreneurs in launching, developing and growing innovative web-based services.

The eonBusiness portfolio includes AllAboardToys.com, HomePoint.com, BuyerGuardian.com, Mocapay.com, LgDb.com, madKast.com and several others. Past portfolio companies include search-engine marketing firm GO TOAST (now Atlas Search) and eonMedia (now Avenue A│Razorfish). GO TOAST and eonMedia were acquired by the aQuantive Group (NASDAQ:AQNT), recently acquired by Microsoft (NASDAQ:MSFT). More information on the company and its portfolio is available at www.eonbusiness.com.

# # #

SAN FRANCISCO, CTIA – WIRELESS I.T. Oct. 23, 2007 – mobileStorm Inc., (www.mobilestorm.com) a leading provider of digital marketing products and services, today announced the official release of the company’s Stun! RSVP Manager 2.0, providing the industry’s first multimodal, cross-industry event management system. The Stun! RSVP Manager can be purchased as a standalone application, as well as in conjunction with the Stun! digital marketing platform, making the product a single platform tool for reaching customers, clients and prospects through both email and text messaging.

“We use the Stun! RSVP Manager 2.0 to manage our guest list events including our presence at the CTIA meeting this year,” said Doug Busk, VP of Industry Relations at SinglePoint. “It’s a great application that is helping us not only manage our guest list for each event, but is important for growing our database of future prospects. mobileStorm’s RSVP Manager is a great addition to their core products. We can use it to manage events, and to power text messaging campaigns from the same system”

With the upgrade, Stun! RSVP Manager version 2.0 becomes the industry’s first digital and mobile marketing platform for on-demand event management that combines multiple message types within a unified platform. Enhancements in version 2.0 include:

• Maximum flexibility in both collection and management of RSVPs, regardless of the event size
• Viral component to bolster RSVPs both via web form and short code options
• Attendees can add themselves to the guest list by simply texting their first name, last name and number of guests
• Using the new Data Builder feature, Stun! RSVP Manager can also ask mobile subscribers for additional information such as email address, gender, age, etc.

The newly enhanced Stun! RSVP Manager version 2.0 also provides consumers with the option to continue dialogue with attendees via personal mobile numbers. This serves as an excellent resource tool for hand-holding VIPs, or key guests. In addition, each event has its own short code enabling for single management of an event while adding the value associated with exclusive branding.

“We continue to push the envelope of what digital marketing is capable of with applications like the Stun! RSVP Manager 2.0,” said Jared Reitzin, chief executive officer of mobileStorm. “Our goal is to ensure that we continue to provide innovative marketing solutions that enhance the brand value and profiles of each customer that chooses mobileStorm. We’re just now beginning to see the true power of the mobile channel with marketers leveraging the endless reach of wireless communications to enhance the daily lives of consumers.”

For more information about Stun! RSVP Manager version 2.0, visit http://www.mobilestorm.com/event-management-software/

About mobileStorm

For nearly a decade mobileStorm, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion+ messages on behalf of thousands of premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider. For more information please visit http://www.mobilestorm.com.

# # #

Press Inquiries:
Valerie Christopherson or
Elizabeth Villanueva
Global Results Communications, Inc.
+1 949-608-0276
lizv@globalresultspr.com

CRM seeks to break barriers
By Kelly Hill | August 25, 2007 - 9:16 pm EDT

If businesses had Ten Commandments, No. 1 would probably be “Know Thy Customer.”

Easier said than done.

Customer information plays a crucial role in customer relationship management, from determining the type of offers and incentives that are made to customers to impacting growth and retention. The Internet is opening up new frontiers in gathering customer information, and potential advertising revenues make it ever more important for wireless companies to have a good handle on what they know about their customer base—in addition to the importance of the information for their own sales and marketing purposes.

But challenges remain in making the data accurate and easy to access.

The customer information involved can include demographic information (such as location, age and income); a buying history of products a customer has purchased from the company; revenue history; and perhaps also a loyalty profile, such as whether you belong to any loyalty programs that a company might offer.

According to Steve Bamberger, vice president of media, communications and utilities for Oracle, it simply isn’t enough to warehouse data on customers. It needs to be accessible yet secure, able to be queried and analyzed, accurate and up-to date.

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Impressive fiscal year and significant company growth, mobileStorm continues to thrive in the digital marketing landscape

LOS ANGELES, Aug. 21, 2007 Reporting a 100% growth from fiscal 2006 to fiscal 2007, mobileStorm Inc. (www. mobileStorm.com), a leading provider of digital marketing products and services, today highlighted the company’s yearly financial and corporate growth. Supporting this growth, mobileStorm also noted the strategic hire of Ric Hattabaugh as executive vice president of sales and marketing.

mobileStorm achieved not only year-to-year growth, but also a fourth quarter increase of 116% over the previous quarter. The company also gained 217 new clients in the quarter. mobileStorm’s vast understanding of database messaging, SMS, digital marketing and grasp of consumer marketing trends, is indicative of mobileStorm’s continued success. The company has enhanced its Stun! digital marketing application to become the first to incorporate three types of mobile campaigns, which include Data Builder (mobile CRM), Inbound Campaigns and Emergency Alerts in a do-it-yourself platform. This gives marketers an unprecedented range of mobile messaging options, which is critical in addressing company-specific needs. These features give the marketers flexibility, which is important, as every company has unique needs.

The new client roster for mobileStorm includes:

• The Dog Whisperer
• Motocross.com
• GameFactory
• Hot Dog on a Stick
• Planet Funk

“It is great to see how the digital marketing industry has changed over the years, particularly when it comes to incorporating multiple message types into the marketing mix;” said Jared Reitzin, chief executive officer of mobileStorm. “Email is moving away from batch and blast and becoming more targeted, allowing business to see better conversions and less spam complaints. Widgets are being developed and launched on platforms like Facebook, and SMS is finally being embraced by both consumers and marketers looking for new ways to reach them.”

mobileStorm also announced the hire of Ric Hattabaugh to be mobileStorm’s executive vice president of sales & marketing. Hattabaugh brings more than 20 years of marketing experience to mobileStorm, most recently serving as vice president, sales & marketing of Topica, Inc. He has been responsible for more than $1 billion in total direct sales, with additional marketing responsibility for over $4 billion in total orders over his career. Hattabaugh has created and managed solutions models selling multi-million deals, as well as heavy-prospecting SMB transactional models. His robust experience in the marketing arena and ability to apply creative marketing strategies will be another attribute for mobileStorm.

Commenting on the hiring of Hattabaugh to the mobileStorm senior management team, Reitzin stated “Our success has allowed us to bring on key people like Ric Hattabaugh who will help us dramatically increase sales and provide our customers with the best digital marketing technology in the industry.”

About mobileStorm

mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion messages for more than 1,000 premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

Press Inquiries:
Elizabeth Villanueva or
Kirsten Woodard
Global Results Communications, Inc.
+1 949-608-0276
lizv@globalresultspr.com
kwoodard@globalresultspr.com

It’s now easier for mobileStorm.com visitors to use the company’s resources, thanks to a new RSS feed and a better way to search the mobileStorm site. Visitors can now instantaneously search mobileStorm’s extensive industry blogs, news articles and releases, and product update announcements–all of which will help marketers learn more about the industry as well as about mobileStorm’s offerings.

To get the latest information even more quickly, people can sign up for mobileStorm’s RSS feed, allowing them to receive notice of the latest postings in all four of the company’s blogs: Digital Marketing, Press, Product/News Updates, and CEO Jared Reitzen’s entrepreneur success blog. Users can also elect to receive postings by topic.

Check out our Search page at http://www.mobilestorm.com/search/
Check out our RSS page at http://www.mobilestorm.com/rss/

by Jessica Tsai | DestinationCRM - August 2007

Mobile marketing is on the rise and the June 29 release of Apple’s new iPhone could be a marketer’s dream come true. With more enhanced features, more people will be interacting with their phones, which means more opportunities for companies to snag consumers. However, amidst this new wave of mobile marketing technology, there are still many companies that aren’t taking advantage of this resource. And for those that are, there are precautions that must be taken in order to optimize efficiency and increase customer receptiveness. So will high-end gadgets like the iPhone take mobile marketing to the next level?

In a study conducted by IDC, Scott Ellison, vice president of wireless and mobile communications, reported, “Mobile marketing is one of the few mobile opportunities in which the potential of the opportunity actually exceeds its current hype.” Many companies are still a little gun-shy when it comes to mobile marketing, and some don’t even know the technology is available to them. Ellison asserts, “If the mobile ecosystem is fully leveraged, mobile marketing can create a very different and more relevant customer experience of marketing and advertising.” Indeed, data is expected to surpass voice by 2011, says Jared Reitzin, CEO of mobileStorm.

Given this knowledge, one would expect the iPhone to be the perfect venue as it has the ability to receive and view emails, SMS messages, and video and audio clips, all at great quality. Still, there is concern that the iPhone may not live up to the hype, particularly because of its extravagant cost, and concerns about its last-generation transmission speeds. The iPhone itself costs from $499 to $599, plus the cost of switching carriers if you’re not with AT&T. IDC found that while 60 percent of 456 individuals surveyed are interested in the iPhone, only 10 percent are actually interested in paying full price for it. “There is a big leap between curiosity and commitment,” says Aaron Radelet, a spokesman for Sprint, which, thanks to Apple’s exclusive carriage deal with AT&T, has been locked out of the iPhone jackpot. (Early estimates claimed that Apple moved a half million iPhones in the first weekend of release.)

Apple also announced that the iPhone will have a battery life longer than any other smartphone on the market: 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback, or 24 hours of audio playback. “With the iPhone, we’re gong to see a lot of ads where you’re walking down the street and you get a text message from the store a block away saying, ‘Hey, get an additional 10 percent off right now, come on in!’” Reitzin says.

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SUMMARY: Ready to hear the horrible truth? 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new MarketingSherpa data. And, chances are, your email looks downright awful.

By Chris Heine | MarketingSherpa - July 2007

What do you do? First, find a BlackBerry and see for yourself. Then, call for an immediate meeting with your email design team. To help, we’ve put together a list of tactics and creative samples so you can see just how truly bad it is. Plus, hotlinks to two cool simulators.
BlackBerrys are the device of choice for the business users over Treos and Palm Pilots. And while reviews on Apple’s iPhone are that it’s an incredibly wonderful Web tool, it’s not yet as mission-critical as the BlackBerry for email — especially when it comes to enterprise email applications.

Most marketers we talked to echoed Overamerica Media Group CEO Jon Levy, who says, “We believe that a significant percentage of our subscribers read their email in mobiles as the first point of contact. We are starting to commit ourselves to optimizing our email to work better in mobile because of it.”

You don’t have to send in just text-only email to reach BlackBerry users. If you’re truly dedicated to gaining an edge in this the-time-is-now niche through testing techniques and researching your database, there are ways of delivering richer media experiences to the BlackBerry crowd. Although more B-to-B people use BlackBerrys at the moment, that’s changing. The good thing is that our roundup of tips work for consumer marketers, too.

Demographics & Usage

Young adults are the primary users of mobile devices. According to new research from ExactTarget, which surveyed 4,202 mobile phone users, 7% of whom identified themselves as mobile email users:
o 38% are ages 18-44 vs 12% for ages 45-64
o 80% access their mobile email at home
o 39% admit to checking email while driving their cars

Users are also a wealthier demographic — 19% of mobile phone users with an annual household income of more than $100,000 regularly use their mobile devices to access email. For households earning $200,000+, that number doubles to 38%.

Another key point — people use mobile email differently. Primarily, it’s to stay on top of matters that users deem as urgent. 87% access the same email accounts from both their mobile device and through a computer at home or work, says Morgan Stewart, Director Research & Strategy, ExactTarget. Rendering, screen resolution and hard-to-use keyboards make mobile less desirable than desktops or laptops for accessing email.

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Green Thumb

Get into your customers’ pockets with SMS advertising.
By Catherine Seda | Entrepreneur Magazine - August 2007

Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by the Pew Internet & American Life Project. And advertisers are getting in the game.

You have probably seen text-to-win or text-to-vote contests on TV. Popular shows like American Idol, The Apprentice and Deal or No Deal have persuaded millions of cell phone users to text in. You, too, can promote an SMS contest through your marketing channels, but this isn’t your only option. In addition to getting consumers to text you, you can text them.

Mobile-marketing companies such as Cellit, MobileStorm and Movo can help you create an opt-in mobile marketing database. You’ll tap into your existing offline and online marketing channels to invite consumers to sign up (for example: text JOIN to 12345). Using their cell phones, consumers will type in a keyword (which customers select) followed by a common short code, which is a special phone number. Or consumers can subscribe on a website and receive an opt-in confirmation request via their phones. Once customers respond, they’ve opted in.

Now you can send alerts, coupons, notifications and even photos or videos. You can invite opt-in consumers to participate in polls, surveys and contests. Marketing via SMS is more affordable than you might think. Costs start at $100 to $500 per month, which covers a specific number of messages. The per-message rate is typically 5 cents to 10 cents; you’ll get a better deal if you send out more messages. Ask vendors how they charge for hosting/licensing, setup, keywords and customer support–these could be separate fees.

Here are additional questions to ask vendors: Which phone carriers do you work with? Do you comply with the Mobile Marketing Association and each carrier’s best practices guidelines? Can consumers opt out by phone? What kinds of reporting do you provide?

Two-way communication can make SMS an effective research, sales and community-building channel. This form of mobile marketing is quickly attracting new advertisers. Will you join in?

See the original article here

LOS ANGELES, July 10, 2007 - mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced the launch of Jared Reitzin’s blog. The CEO and founder of mobileStorm, has launched www.jaredreitzin.com, a resource for the optimistic entrepreneur who is trying to build something from nothing on a shoe string budget. Blogging has evolved into more than an online diary and has become a viable resource of information - where both journalist and bloggers can co-exist and provide industry knowledge on a plethora of topics to an equally massive audience.

“My blog provides entrepreneurs with basic tools to find the right people, make and market a great product, budget finances, and successfully communicate with employees, clients and partners,” said Jared Reitzin, chief executive officer of mobileStorm. “Real-life experience, along with constant persistence to attain a successful outcome has equipped me with key elements to succeed in life and in my business endeavors.”

mobileStorm is a digital marketing company that provides complete on-demand messaging solutions. It offers small businesses to Global 2000 enterprises superior marketing and customer communications via email, wireless text messaging, voice, fax and direct mail. mobileStorm offers various solutions, such as Stun!, which enables companies to contact its customers, prospects and partners in various different ways through a single system. Bolt is an on-demand system that enables companies to focus on marketing not the infrastructure of its email campaigns.

About mobileStorm
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion messages for more than 900 premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

# # #

Press Inquiries:
Kirsten Woodard or
Elizabeth Villanueva
Global Results Communications, Inc.
+1 949-608-0276
kwoodard@globalresultspr.com
lizv@globalresultspr.com

New Text Messaging System Will Allow Guests to Make Advance Reservations at Exclusive Clubs, Starting New Trend with Vegas Elite

LOS ANGELES and LAS VEGAS, June 26, 2007 - Driving attendance to events just got easier to manage. mobileStorm Inc. (www.mobilestorm.com), a leading provider of digital marketing products and services, today announced that MGM Grand Las Vegas has chosen the company to help promote events at the hotel’s Studio 54 and Tabu nightclubs through a new, state-of-the-art text messaging system and mobile billboards.

The mobileStorm campaigns for MGM Grand will combine offline marketing efforts via mobile billboards, along with SMS marketing - inviting patrons to various events held at the MGM Grand nightclubs.

With the new system, users age 21 and older will be able to send a text message directly to MGM Grand requesting a reservation. Users text the event keyword, such as ROK to 646629 (MGMMAX) and are asked to reply with their first name, last name and number of guests. Upon completion, they will receive a confirmation of their reservation as well as the ability to text INFO to receive further event details.

“This partnership will allow unprecedented flexibility in event marketing and management - creating awareness and driving attendance to events,” said Jared Reitzin, chief executive officer of mobileStorm. “We consolidated event management into a cohesive central database for easier control, which will meet the industry demand for creative new ways to advertise and exceed marketing expectations.”

MGM Grand will use both Stun! SMS and the Stun! RSVP Manager, which now includes the ability to manage mobile-based event registration, to implement the mobile marketing campaigns.

Features of this program include:

• The first turnkey mobile event management platform on the market to integrate with other Stun! message types such as e-mail or voicemail? to provide a comprehensive digital marketing strategy for any events.
• On-site signage at MGM Grand, as well as a mobile billboard provided by Big Traffic, which will be transported along the Las Vegas Strip on key event days
• Subscriber information is captured within the Stun! RSVP Manager, which manages the various scheduled events.
  MGM Grand personnel can also limit the number of guests or the total RSVPs via the RSVP Manager as well as close the list at a selected time.
• An SMS reminder notice can be sent to attendees 24 hours before the event. An SMS reminder notice can be sent to attendees a few minutes or hours before the event.

About mobileStorm
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion messages for more than 900 premier customers such as Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

# # #

Press Inquiries:
Kirsten Woodard or
Elizabeth Villanueva
Global Results Communications, Inc.
+1 949-608-0276
kwoodard@globalresultspr.com
lizv@globalresultspr.com

GRC takes PR Strategy to the Digital Marketing Forum

LOS ANGELES and COSTA MESA, Calif. - June 25, 2007 - Global Results Communications (GRC) (www.globalresultspr.com), a full service public relations firm dedicated to advancing the profiles of companies in the high-tech, telecom and wireless industries, is pleased to announce mobileStorm, a digital marketing company, has selected GRC as its public relations firm of record. mobileStorm is an industry leader and pioneer in the digital messaging industry, offering customers a unique and broad spectrum of outlets to target consumers.

“The concept of digital marketing is rapidly emerging with the convergence of Web and mobile making it more important now than ever to educate the market about the benefits and value-add it brings to the industry. We chose to partner with GRC on this effort as the firm comes highly recommended and has a solid understanding of the mobile ecosystem and supporting vertical markets,” said Jared Reitzin, CEO, founder, and chairman of mobileStorm. “We look forward to the upcoming months and the evangelization of not only mobileStorm, but the overall market opportunities presented to marketers when using the company’s solutions suite.”

As the digital marketing industry continues to grow, mobileStorm will be at the forefront of the technology. They have delivered more than one billion messages and have executed 500,000 campaigns on behalf of 950 customers. Through extensive products and services with Stun and Bolt, customers small and large take advantage of the marketing platform, customizing and leveraging campaigns for personal appeal.

“PR is a critical component of business development for rising companies in an emerging industry, and GRC has the experience and know-how to take companies of this nature to the next level,” said Valerie Christopherson, managing director for GRC. “Through mobileStorm’s esteemed reputation and our diversely executed PR plan, we plan on having a long and thriving mutual relationship.”

About mobileStorm
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered over 1 billion+ messages for over 950 premier customers such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, rss, voice messaging, fax broadcast or direct mail from a single provider.

About GRC
Global Results Communications is a full service public relations firm focused on enhancing the public profiles of our clients. With a specialty in servicing the high tech, wireless and biotech markets, Global Results Communications delivers quality results worldwide. We work with business to business, industry organizations and consumer clients to clarify positioning, dramatically raise marketplace awareness and advance overall business agendas. For more information please contact GRC at www.globalresultspr.comor +1 949 608 0276.

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Media Contact:
Elizabeth Villanueva or
Kirsten Woodard
Global Results Communications, Inc.
+1 949-608-0276
lizv@globalresultspr.com
kwoodard@globalresultspr.com

Los Angeles - June 20, 2007 - mobileStorm the leader in digital marketing products and services - today announced that Chief Executive Officer and Founder Jared Reitzin and Director of Deliverability Greg Kraios have been selected to present at the LTPact Conference on June 21-23 at Caesars Palace in Las Vegas. The panel titled “Permission Based Messaging: DOs, DON’Ts and Everything in Between,” will also feature Todd Abrams from Layered Tech, along with Dennis Dayman from StrongMail acting as moderator. They will be discussing tactics on how to get better results from e-marketing campaigns as well as the latest best practices, technologies and issues from authentication and delivery to deep analytics reporting and how to optimize emails for higher deliverability rates.

Industry’s First Turnkey Mobile Marketing Platform to Incorporate Three Campaign Types

LOS ANGELES, CA, June 19th, 2007 mobileStorm Inc., (www.mobileStorm.com) a leading provider of digital marketing products and services, today announced a major new upgrade to Stun! SMS that enables three different types of mobile marketing campaigns: inbound, outbound and emergency alerts. The upgrade also includes integration with the Stun! RSVP Manager, which allows marketers to issue canned RSVP messages for each event with just a single mouse click.

With the upgrade, Stun! SMS becomes the industry’s first do-it-yourself mobile marketing platform to incorporate three types of mobile campaigns, giving marketers unprecedented flexibility:

• Data Builder (Mobile CRM) - Build other channels of communication, as well as demographic and psychographic data, via mobile phones. Ask subscribers questions such as first/last name, gender, age, phone number or email address, with their subscriber record automatically updated via the new Data Builder mobile CRM feature.
• Inbound Campaigns - Create an inbound campaign that can be used in offline marketing materials. Or create a poll, contest or trivia game and place a keyword and short code in media such as print, TV, radio, billboards, email and Web. All responses are captured and added to subscriber records via the Data Builder feature.
• Emergency Alerts - Stun! Text Alert Technology (STAT) is ideal for quickly issuing time-sensitive messages. Just pick a list, add the message and have it sent out immediately to thousands of people per minute.

The integration of Stun! RSVP Manager allows marketers to select current events from a menu and then issue a customizable message asking invitees to RSVP. All of the upgrades enhance the previously announced relaunch of Stun! SMS, which added features such as support for trivia contests, quizzes and polling.

“With this latest revision to Stun! SMS, we have finally achieved our goal of providing clients with a true end-to-end turnkey mobile marketing platform” said Jared Reitzin, chief executive officer of mobileStorm. “By meeting the rapidly evolving needs of marketers, Stun! continues to be the solution marketers turn to when they want to leverage the power of the mobile channel.”

For more information about Stun!, visit www.mobileStorm.com/Stun

About mobileStorm
mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered over 1 billion+ messages for over 900 premier customers such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

Press Inquiries:
Kirsten Woodard or
Elizabeth Villanueva
Global Results Communications, Inc.
+1 949-608-0276
kwoodard@globalresultspr.com
lizv@globalresultspr.com

Los Angeles - June 5, 2007 - mobileStorm the leader in digital marketing products and services - today announced that Chief Executive Officer Jared Reitzin has been selected to present a two and half hour seminar on “Using Messaging Technologies to Stay Connected” at the AICPA Tech+ Conference at The Mirage in Las Vegas on June 12th. The three day event was created exclusively for CPAs, IT consultants, VARs and anyone in the financial industry who implements or uses technology in their organization. Mr. Reitzin will be co-presenting along side Mitchell Eisen CIO and Founder of Real Magnet. They will share the history, penetration, advantages, disadvantages, and benefits of email, sms, rss, podcasting, blogging and social networking.

Friday, May 25, 2007

Jared Reitzin is CEO of mobileStorm (www.mobilestorm.com), a Los Angeles-based provider of email marketing and other services. We first spoke to Jared three years ago, and thought it would be interesting to hear how the company’s business has evolved and changed. Ben Kuo spoke with Jared.

BK: For those readers who aren’t familiar with your service, what does it offer?

JR: We’ve built the first, true multi-channel digital market platform, so that a business can build a database and communicate with them, via email, FAX, direct mail, wireless text, and soon RSS. We are also getting into solution type, agency services, where we work with clients on building the database, and helping them determine how to build the database, communicate with them, and figure out which channel will be the most profitable. We look at your current marketing initiatives, where you want to be, put together an assessment, and put you into the right product. We also offer additional services, such as creative services. It’s a means to an end of sending the message. Everything we’ve done so far is in the marketing space, and we’ve built lots of features for businesses. We manage the database, communications, and reports so you can see how your campaigns are doing. Our latest initiative, coming after the Virginia Tech shootings, was thinking that text messaging might be useful here, to maybe save lives and get the message out faster. We came out with a new student alert technology, which we are selling as a wireless alerting platform for schools. It’s not just for schools, but also for government agencies and cities.

BK: Who are your customers?

JR: Our primary customers now are Qantas Airways, Carl’s Junior, MGM Grand, Squaw Valley, and Amp’d Mobile.

BK: These customers are using your marketing products?

JR: Yes, they’re all using our marketing projects. Our new platform is just for schools and government agencies, and will be tailored for larger enterprises for not just emergency but other alerts.

BK: How big is the company now?

JR: mobileStorm is at 23 employees, and we’re totally self funded. We raised a little bit of friends and family and have persevered since we started in October 1999.

BK: Can you talk about your experience growing the company without funding?

JR: One of my strengths as CEO is finding really good people and convincing them to work here. They have the dream of becoming very successful, and we could see selling ourselves to a larger agency or a competitor who wants to become multi-modal. We find the right people, and get them in here. People who are working here know we’re not venture funded, so they must be frugal with what we have. Our COO has been here over three years, our CTO has been here for five years, and we all started working for peanuts. It hasn’t been easy without funding. To be honest, there were times where we really got far behind, but our vendors and people who work with us understand that we always made our payments. We persevered in really hard times. Finally, in February of 2005, with the launch of version 2 of Stun, we had the first product that you could come to the site with a credit card and buy, which was completely turn key. We really started to see a turnaround, where we didn’t necessarily have to be on a phone to make the sale. Lots of it has been very organic.

BK: Did making the product available online and consumer friendly really make that big of a difference?

JR: Oh yeah, a good percentage of our monthly business is people coming to the web site and signing up. We have thousands of dollars in one transaction just randomly coming from companies coming to the site, and seeing our services. They see the brands we are working with, the time we’ve been in business. We’ve had an incredible amount of growth. I think it’s just our branding and positioning in the market. Customers see us, and that we’ve been around for a long time, have good customers, we look and feel secure, and we’ve been able to grow considerably on our own.

BK: How do you get attention here in what seems to be a pretty crowded space?

JR: Our traditional competitors - the Contact Contacts and Vertical Responses of the world, all have turn key platforms. The way we are separating ourselves, is when you are ready to go to the next level–you need extra services–we also have agency type service for small and medium sized businesses, and not ruin your pocketbook. We still compete as you can sign up and use our site, but we also have more hands on help for companies, help them to assess their situation, their bounce back ratio, abuse complaints, and come up with a strategy to build your database and communicate with it.

BK: It sounds like the model is really more than just technology, but also services?

JR: Exactly. Our core competency is understanding messages and how to deliver them. We use StrongMail as our back end for email, and two SMS providers, Motricity and SinglePoint, plus FAX broadcasters. These companies have built out millions in infrastructure, and we’re not in the business to build a MTA. We’ve partnered, and add value by providing great platforms, and built an ASP that sits on these core messaging instruments. We’re focused on marketing now, and are now looking to other areas to provide messages, such as getting the word out in an emergency type situation.

BK: Thanks for the update!

FOR IMMEDIATE RELEASE
Contact: Kirsten Woodward
Global Results Comms (GRC)
+ 1 949 608 0276
kwoodard@globalresultspr.com

Virtual World Faketown Selects mobileStorm for its Email Marketing Solution

Company to use mobileStorm Bolt (powered by Strongmail) Platform for a Variety of Email Initiatives

LOS ANGELES, May 22, 2007 - mobileStorm Inc. (www.mobilestorm.com, a leading provider of digital marketing solutions, today announced that Faketown has chosen the company to handle its email marketing needs. The company will use mobileStorm’s enterprise Bolt email marketing solution for multiple communication vehicles.

Faketown will use Bolt for all of its email messaging needs. This includes both transaction-based confirmation messages as well as a bulk enewsletter to current members. The company realized they needed a solution that was both robust to handle a large volume of messages as well as flexible enough to send individual confirmation emails to new subscribers. Faketown will also use Bolt for its viral email marketing campaigns, allowing new subscribers to send invitations to their friends to join the virtual world.

Faketown is an online virtual world featuring easy-to-use tools that allow for expanded levels of self-expression, sharing, and creativity. Completely web-based, Faketown is the only site of its kind that allows users to create content and truly shape their virtual environment. In Faketown, users can develop virtual property, create virtual goods and animations, upload various forms of media, plus take part in an online community complete with its own political system and virtual economy.

mobileStorm Bolt (powered by Strongmail) is a complete, fully-integrated, on-demand email marketing system for enterprises who want better control, delivery, and bottom line results. Bolt provides enterprises with the power to deliver email to thousands and even millions of subscribers within a very short period of time.

“We are very excited to be working with mobileStorm to implement their new Bolt solution within Faketown,” said Michelle Ogata, chief executive officer of Faketown. “The service provides us with robust features that would normally be out of our price range, while also providing us with the flexibility to scale as needed, which is extremely critical given the current stage of our business.”

“Faketown’s cutting edge service is a perfect example of the type of client we are seeking for our new Bolt platform,” said Jared Reitzin, chief executive officer of mobileStorm. “With Bolt, they can send both bulk marketing campaigns as well using our Transactional API for alerts and notifications to make sure such communications get through to the maximum number of people possible. We are very pleased to have them as a new client.”
For more information about Bolt and mobileStorm’s other products and services, go to http://www.mobilestorm.com.

About mobileStorm
mobileStorm Inc.™, based in Southern California , provides a range of hosted messaging solutions designed for organizations ranging from small businesses to Global 2000 enterprises to quickly, easily and reliably create, deliver and analyze successful digital marketing campaigns. The company’s on-demand products and services enable organizations to think outside of the inbox to maximize email, sms, voice, fax and/or direct mail marketing efforts. mobileStorm has delivered 1 billion+ messages for highly visible clients such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Crobar Nightclubs.

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Company paves the way for Digital Marketing with New Features, Clients and Communication Tools

LOS ANGELES, CA, April 30, 2007 - mobileStorm Inc., a leading provider of digital marketing products and services, today announced that the company continued to increase its revenues and client base, both from last quarter and last year to date. mobileStorm reported a 108% increase in revenues from the same period last year and a 16% increase from the last quarter. The company also added key new features to both its product lines and launched new client communication tools.
mobileStorm added over 200 new customers in the quarter including Alitalia Airlines, Miami Marketing Group and Faketown.
“These quarterly results demonstrate that companies are starting to understand how digital marketing can be a tremendous asset,” said Jared Reitzin, chief executive officer of mobileStorm. “We continue to push the envelope with new and exciting technologies with our products and services. We’re extremely excited that our client base continues to grow and look forward to even larger increases in the months ahead as our solutions evolve.”

New Features for Stun! and Bolt

mobileStorm added several key new features and upgrades for its two flagship applications, Stun! and Bolt:
- Expanded Stun! SMS service to include trivia contests, quizzes, and polling, which can include multiple replies based upon the answer selected as well as being able to track the number of correct responses.

- Added Web Services option to Form APIs for more robust integrations.

- Ability to grab an HTML page located at specified URL and generate a dynamic email that pushes the page to send out to your database at a scheduled time.

- Transactional messaging for Bolt which enables companies to send 1:1 communications triggered by different actions, such as a confirmation, billing receipt, alert or other business rules.
The company also launched a new delivery service called Brand Assurance & Authentication, which offers clients a complete email branding solution including a dedicated IP address, new mailing domain, hosting support, universal authentication and a custom footer to ensure that the company’s branding is maintained through their email campaigns.

New mobileStorm Blogs

mobileStorm also launched a series of blogs to help promote the concept of digital marketing and educate marketers on how to take advantage of the medium. Written by key company personnel, the blogs include general discussion on digital marketing, newsletter promotions, new laws & regulations, SMS marketing and several others. mobileStorm also started a separate Product Updates blog, which keeps clients informed of new features and modifications, including detailed descriptions, time spent developing and employees involved with the update.
For more information on all of the above information, go to www.mobilestorm.com.

About mobileStorm

mobileStorm, over the past 8 years, has pioneered the concept of digital marketing. Having successfully delivered over 1 billion+ messages for over 900 premier customers such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging, fax broadcast or direct mail from a single provider.

Steve Chipman
COO, mobileStorm
steve@mobilestorm.com
323-785-6324

Company Leverages Proven Email Delivery Infrastructure to Provide an Enterprise Messaging Platform in a Hosted Environment

LOS ANGELES, CA February 1 st , 2007 - mobileStorm Inc., a leading provider of digital marketing solutions, today announced a new email messaging solution called Bolt that is designed specifically for the needs of larger enterprises. Bolt joins the company’s existing application, Stun!, to give clients a broad range of options to meet any of their digital marketing requirements. A new strategic agreement with StrongMail Systems enables mobileStorm to offer StrongMail’s proven email delivery infrastructure and management software as the foundation for the new Bolt enterprise messaging solution.

mobileStorm’s Bolt is a complete, fully-integrated, on-demand email marketing system for enterprises who want better control, delivery, and bottom line results. Bolt provides enterprises with the power to deliver email to thousands and even millions of subscribers within a very short period of time.

Bolt provides a complete set of application and data integration tools, dynamic message assembly, high performance delivery, tracking and reporting capabilities. It can be fully managed by mobileStorm or accessed in a hosted environment for organizations that don’t have the IT resources or expertise to manage an in-house solution.

Key features include:

- A Dynamic Message Assembly engine for high performance personalized message creation to compile highly targeted messages and serve up specific content determined by their preferences, such as real estate listings in their zip code or products that fit their interests.

- Web Services to enable seamless messaging integration for business applications, from Web analytics to CRM solutions.

- Robust email delivery infrastructure that is capable of delivering over 1 million messages per hour per server, ensuring that high-volume email campaigns are delivered quickly and efficiently.

- Mailbox Monitoring for in-depth analysis of campaign open and viewing rates.

Bolt gives companies total access and insight into the email campaign creation, management and deployment processes.

Campaign Management

* Control the email marketing process across different organizations and groups with flexible role management.

* Tailor each message with dynamically selected content and personalization options, leveraging 1:1 communications with customers.

* Send targeted messages based on demographic, purchase and even behavioral data.

Content Creation

* Personalize “From” names, subject lines and content based on list, demographic or other data.

* Easy-to-use functions, including paste from Word and auto-click tags. No knowledge of HTML needed.

* Quickly and easily import templates into the system from any third-party HTML editing application.

Advanced Data Segmentation and Targeting

* Define segments on specific criteria, including demographic or behavioral attributes, for relevant email campaigns.

* Point-and-click segment builder to easily and quickly create queries with a series of nested rules for powerful targeting.

* Run counts and preview segments for quick verification of target recipients.

Workflow Collaboration and Security

* Role-based permissions ensure that the application can be used collaboratively across multiple organizations, divisions and business units.

* Require approvals from appropriate specialists at key points during message creation and execution for quality control purposes.

* Create user-defined roles with access permissions appropriate to their responsibilities.

Real-Time Visibility and Reporting

* Complete set of standard reports highlight campaign results and identify key drivers of ongoing market success.

* Track performance in real-time throughout the campaign lifecycle.

* Personalized tracking links provide the ability to perform in-depth reporting at the individual recipient level.

On-Demand Data Integration and Control

* Simple-to-use import capability provides immediate access to customer data for segmentation, personalization and sending messages.

* Utilize existing data assets by quickly connecting to common databases, including Oracle, Microsoft SQL Server and MySQL.

* Smart bounce management to eliminate bad addresses, process unsubscribes and report on undelivered messages.

“As mobileStorm has grown as an organization so too have the needs and requirements of our clients,” said Jared Reitzin , chief executive officer of mobileStorm. “With Bolt, we now have solutions for any size organization that can meet just about any of their email marketing requirements. We have a long standing relationship with StrongMail Systems and are extremely excited to be partnering with them to enable this critical evolution of mobileStorm.”

“StrongMail is pleased to provide mobileStorm’s customers with our proven platform for optimized email delivery and management,” said Jerrel Fielder, vice president of business development at StrongMail Systems. “With Bolt, organizations that need to outsource their email delivery can take advantage of StrongMail’s technology in a full-service, hosted environment.”

For more information about Bolt and mobileStorm’s other products and services, go to http://www.mobilestorm.com.

About mobileStorm

mobileStorm Inc.™, based in Southern California , provides a range of hosted messaging solutions designed for organizations ranging from small businesses to Global 2000 enterprises to quickly, easily and reliably create, deliver and analyze successful digital marketing campaigns. The company’s on-demand products and services enable organizations to think outside of the inbox to maximize email, sms, voice, fax and/or direct mail marketing efforts. mobileStorm delivers millions of messages a month and has amassed a roster of highly visible clients such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Crobar Nightclubs.

Steve Chipman
COO, mobileStorm
steve@mobilestorm.com
323-785-6324

Company Announces Launch of Stun! 3.5 with New SMS Application as well as New Service Offerings

LOS ANGELES, CA January 24, 2007 - mobileStorm Inc., a leading provider of digital marketing solutions, today announced a new upgrade to its Stun! platform as well as several new services for its client base. The new upgrade, Stun! 3.5, includes a significant overhaul of the system’s text messaging application as well as other modifications to further enhance the system’s unique ability to send multiple type of messages within a single interface.

Stun! 3.5 Overview

Stun! 3.5 includes the following key new features:

New SMS Application

Stun! 3.5 contains a brand new text messaging (SMS) application that gives clients a much greater level of control and breadth of capabilities with their mobile marketing by:

* Using a dedicated or shared short code to generate subscriptions without having to pay a high monthly fee to own/maintain it.
* Enabling people to sign up to mobile clubs directly from their cell phone as well as via Web forms.
* No longer requiring subscribers to give their carriers as this is automatically determined by the new Stun! SMS service.
* Experiencing improved delivery and much more detailed reports about campaigns.
* Engaging in a 2-way interaction with subscribers, such as asking them questions or prompting a call to action within the message.

Enhanced User Interface

Stun! 3.5 includes a new look-and-feel to the basic sections of the application as well as the ability to make Stun! the default home page on a Web browser for more direct access to the system. It also features an expanded search functionality to find users based upon specific message types as well as retrieving all users for a particular list or lists.

New Display and Delivery Options

Stun! 3.5 also contains a new feature within the email application which creates a landing page for all HTML-based campaigns via a URL at the top of each message. This is particularly helpful given the influx of email clients that automatically block images or strip HTML tags, ensuring that there’s an alternative method for display in such cases. In addition, Stun! 3.5 offers a more streamlined dedicated IP procuring process, enabling clients to quickly switch to their own, whitelisted IP for optimal email delivery.

New Digital Marketing and Deliverability Consulting Services

In addition to the upgrade noted above for Stun!, mobileStorm has also increased its professional services group to now include digital marketing and delivery consulting. Capitalizing on its over 8 years experience as a digital marketing company, mobileStorm is now sharing its insights into this constantly changing industry to its clients through a variety of offerings, from database collection/growth strategies to utilizing the concept of cross-message campaigning.

mobileStorm has also enhanced its delivery services to include new personal client consultation to better analyze specific issues and provide a comprehensive game plan to resolve them. This can range from an in-depth analysis of current mailing practices to specific ISP resolution or blacklist removal requests.

“Our new upgrades to Stun! and our expanded professional services will help further separate mobileStorm from our competitors ,” said Jared Reitzin, chief executive officer of mobileStorm. “We now have a highly robust solution for 5 different message types as well as a full range of services that give our clients an unprecedented amount of flexibility with their digital marketing efforts.”

All of the above products and services can be found at www.mobilestorm.com, which is the new central hub for all information about mobileStorm and its solutions/services.

About mobileStorm

mobileStorm Inc.™, based in Southern California , provides enterprise-class digital messaging and marketing solutions for clients in a variety of sectors. The company allows clients to think outside of the inbox by offering a wide range of product and services to address almost every digital messaging need. mobileStorm delivers millions of messages a month and has amassed a roster of highly visible clients such as Qantas Airways, MGM Grand, Palms Casinos, Carl’s Jr., Squaw Valley Ski Resort and Crobar Nightclubs.

Media Contact:

Steve Chipman
COO, mobileStorm
steve@mobilestorm.com
323-785-6324