Mr. Reitzin said that it all boils down to sending the “right message” to the “right person” at the “right time.” He focused on the pros and cons of email, still the predominant messaging channel, and SMS, which reaches a rapidly increasing number of consumers anywhere at any time.

“Digital messaging has become the preferred method for communication,” he said.

Mr. Reitzin spoke to students in Professor Mark Latonero’s Introduction to Entertainment and Tourism class. His engagement at Cal State Fullerton is one of the many events during the university’s 30th annual Communications Week.

New to the Scene: Products

mobileStorm

mobileStorm, which provides digital marketing products and services, announced a new premium short message service for its Stun! platform.

The service gives clients the option to earn money on certain text messages and content by having cellphone users pay for the service through their phone bill, said the company. mobileStorm said the service allows clients to promote voting contests that call for participants to pay a fee to vote for their favorites via SMS. Clients also can create subscription campaigns and charge a monthly fee for the premium content, it said.

The service is supported on several carrier and MVNO services, including, AT&T Mobility, Sprint Nextel Corp., T-Mobile USA Inc., Verizon Wireless, Boost Mobile, Midwest Wireless, Alltel Corp. and Virgin Mobile Inc., said mobileStorm.

CTIA Wireless 2008 - LAS VEGAS - mobileStorm, a leading provider of digital marketing products and services, today announced a new premium Short Message Service (SMS) for its Stun! platform. This new capability enables companies, particularly SMBs (small-to-medium-sized businesses) to create additional revenue streams.

Stun! Premium SMS gives clients the option to earn money on certain text messages and content, by having cell phone users pay for the service through their cell phone bill. The possibilities are endless. Now mobileStorm clients can promote voting contests, like those on reality TV shows, in which participants pay a small fee to vote for their favorites via SMS. Stun! clients can also create subscription campaigns and charge a monthly fee for premium content. Stun! allows businesses of almost any size to deliver informational services like daily horoscopes, VIP programs, time-sensitive updates or even contests and games to engage customers.

While premium SMS has been increasingly used by enterprises such as TV production companies or large global brands, mobileStorm is the first to make this service available to the SMB market. Additionally, unlike other premium SMS providers, mobileStorm does not take a percentage of sales generated from premium SMS campaigns for campaigns earning less than $5,000 per month.

“It is no secret that multiple entities demand their slice of the pie when it comes to premium SMS, leaving the content provider with less than expected,” said Jared Reitzin, CEO and founder of mobileStorm. “We wanted to give small-to-medium-sized businesses a chance to quickly launch premium SMS messages across carriers, receive payments in a timely fashion and keep as much revenue as possible from their work and creativity. With our new upgrade, we offer all of the features most companies will need to create a steady revenue stream.”

Highlights of the new service include:

• Clients can choose one of two ways to charge subscribers for premium content.

• Monthly subscription. Cell phone users are charged a one-time monthly fee to access a company’s premium service and receive messages. Charges are processed either through a web form or can be billed by the user’s mobile phone carrier.

• Per message. This is a “pay as you go” strategy that gives a company’s Mobile Club users the option to only pay when they request a particular message.

• The price for premium content is set by mobileStorm’s client, who selects from a range of default prices that are automatically attached when creating a new premium SMS campaign. Custom pricing is also available.

• Clients can use a mobileStorm shortcode, or use their own dedicated shortcodes.

• The service is supported on the following cellular providers’ networks: AT&T Wireless, Sprint, T-mobile, Verizon, Boost, Midwest, Alltel and Virgin Mobile.

Stun! Premium SMS is available now for existing Stun! SMS clients, and to new clients after first opening a Stun! account.

For more information please visit http://www.mobilestorm.com/. For more information about mobileStorm’s multi-channel marketing tools, visit http://www.mobilestorm.com/stun/ .

About mobileStorm

For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered 2 billion+ messages on behalf of thousands of premier customers, such as American Idol, Qantas Airways, MGM Grand, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing evolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling clients to reach customers via email, text (mobile) messaging, voice messaging, RSS/Blogs, video broadcast and fax broadcast from a single provider.

mobileStorm takes the guess work out of e-mail marketing

With marketing budgets allotting more funds to e-mail advertising and companies valuing good service, it’s no wonder that e-mail service providers are reaping the advertising benefits. Today’s consumer does not wait for the Sunday paper to get in on the good deals (those days are over); there is no waiting in virtual space. mobileStorm is thriving in the multi-channel/multi-modal marketing world and is the voice of the small to midsize businesses, as validated by JupiterResearch report E-Mail Marketing Guide, 2008. In order for business to succeed it must adapt to the consumers’ expectation and mobileStorm has been meeting and exceeding the needs of the consumers.

New Service Creates Yet Another Option for Customers to Enhance Their Digital Marketing Tools

Search Engines Strategies — New York City — March 18th, 2008 – mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced a partnership with online video analytics and distributor TubeMogul to enable clients to post their online videos to multiple sites simultaneously. The new service will give companies more options with their digital marketing strategies.

Clients of the Stun! digital marketing platform will be able to sign up for the service, at no charge, to upload and deploy their videos in one shot to up to 14 video sharing or social networking sites, including YouTube, MySpace and Daily Motion. Additional sites will be added throughout the year to increase the depth and breadth of their online video distribution.

“TubeMogul is committed to leveraging our unique technology across as many distributions channels as possible,” said Brett Wilson, co-founder and chief executive officer of TubeMogul.

The service not only includes distribution but also detailed analytics and trending on a per site basis, as well as aggregate statistics to give clients insight into the popularity and impact of their online videos. Viewership levels per site are also calculated; allowing companies to view spikes in traffic for better planning of future online video placement and marketing. Clients can also integrate their online video marketing into their Stun! email campaigns to notify and attract more viewers.

“Internet video is hot and we are excited to offer this service to our clients,” said Jared Reitzin, chief executive officer of mobileStorm. “In fact, Accustream iMeda Research reported that views of user-generated video will grow to 34 billion total views by the end 2008. Our partnership with TubeMogul gives our customers a completely new form of communication in a very fast growing medium.”

The TubeMogul partnership is just the latest example of how mobileStorm is embracing online video as a form of digital marketing. The company had previously announced the formation of mobileStorm Productions, which will produce many types of online videos, both short and long-form. Specific areas will include: product guides and walkthroughs, a weekly news program on the latest trends in digital marketing, case studies and client testimonials, and a series of entertaining commercials to promote various features and services that mobileStorm has to offer.

Current clients of the Stun! digital marketing platform can add online video distribution immediately at no cost. A Stun! account is required for new users to access the service. For more information go to www.mobilestorm.com or visit booth #2301 at the Search Engine Strategies conference for an in-person demo.

About mobileStorm
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion+ messages on behalf of thousands of premier customers such as American Idol producers FremantleMedia, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.

About TubeMogul
TubeMogul is an online video analytics company serving producers large and small who need independent information about video performance on the Web’s top video sharing sites. TubeMogul’s analytic technology aggregates video-viewing data from a growing list of the top sharing sites to give content creators and owners improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues. www.tubemogul.com

Press Inquiries:
Elizabeth Villanueva
Valerie Christopherson
Global Results Communications, Inc.
+1 949-306-6313
lizv@globalresultspr.com
valeriec@globalresultspr.com

Inc., the business magazine and website, named mobileStorm’s technology as the “best for sending text messages.”

In an article about products that are best for email and mobile marketing campaigns, Inc. listed mobileStorm among its six top selections.

Said the magazine, “Here’s our pick of services that let you manage subscriber lists, comply with spam regulations, monitor bouncebacks, and obsessively track who opened and clicked on what.”

For more details, read the Inc. article: http://www.inc.com/magazine/20080301/dear-customer.html

Los Angeles - February 25, 2008 – mobileStorm Inc. (www.mobilestorm.com) a leading provider of digital marketing solutions, is one of the finalists chosen for the 14th annual Technology Industry Awards, hosted by the Technology Council of Southern California. The Technology Industry Awards event has become one of the best-attended and noteworthy events for the technology industry. mobileStorm has been selected as a finalist in the Mobile and Communications Company of the Year award category.

The awards recognize individuals and companies that have made significant, superior contributions to Southern California’s technology industry. The event is an extravagant presentation, in an Oscar’s style format, including multimedia presentations, program guides and trophies presented to the winners. The Awards ceremony will be held at the Millennium Biltmore Hotel in Los Angeles on February 28, 2008.

“To receive this recognition by our peers is an honor, mobileStorm prides itself as an industry innovator and we look forward to the award results,” said Jared Reitzin, CEO of mobileStorm. “It’s an exciting time for digital marketing and the Technology Industry Awards provides industry leaders a unique networking venue; allowing diverse companies the opportunity to connect on different levels.”

mobileStorm provides a turnkey, hosted email and digital messaging platform. Its platform enables clients to reach its customer via email, text (mobile) messaging and voice messaging. mobileStorm is the expert when it comes to digital marketing services.

About mobileStorm
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion+ messages on behalf of thousands of premier customers such as American Idol producers FremantleMedia, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com. mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.

Press Inquiries:
Elizabeth Villanueva
Valerie Christopherson
Global Results Communications, Inc.
+1 949-306-6313
lizv@globalresultspr.com
valeriec@globalresultspr.com

Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.

Once AOL developed the complaint button and in 2001 pioneered using a so-called feedback loop to supply e-mailers information on who complained—after which other inbox providers followed suit—marketers could no longer claim ISPs were blocking their messages unfairly and arbitrarily.

Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a “complain” tab into its e-mail template right next to the “unsubscribe” tab so clients must use it.

What’s more, mobileStorm has written into its terms of use a clause giving it the legal right to fine and fire clients who spam.

The contract even outlines a scaled pricing structure that gets more punishing as the percentage of spam complaints clients generate rises.

MobileStorm also monitors the feedback loops provided by the various inbox providers to see how many complaints clients generate at them, as well.

To warn clients off spamming, mobileStorm reserves the right to charge $10 per complaint to clients who get complaint rates of from 0.31% to 0.7%.

For comparison, it is generally understood that a complaint rate of 0.5% or higher will result in delivery troubles at the major ISPs.

As for marketers generating higher spam-complaint percentages, mobileStorm reserves the right to charge $25 per complaint to those who get rates of from 0.71% to 1%; $50 per complaint to those whose complaint rates are from 1.01% to 5% and $100 per complaint to customers whose rates are 5.01% or higher.

MobileStorm also monitors the number of complaints sent about clients to anti-spam blacklist SpamCop and contractually reserves the right to charge customers on an increasingly punishing basis for those as well—up to $500 per complaint for from 11 to 15, for example.

“Do we enforce it that often? No. We most likely get rid of the client first,” said mobileStorm’s CEO Jared Reitzin. “The policy is in place for people who we’ve warned and who we’ve gone on record as warning, so when we charge them there isn’t really much they can do about it because they’ve entered into this contract.”

However, he added: “We usually do enough due diligence with a client that we pretty much know they’re going to be good to go before they sign the contract.”

It’s not unusual for ESPs to monitor their clients’ spam complaints and other factors that go into creating a mailer’s so-called reputation, if for no other reason than to protect their own servers from getting blocked by ISPs. However, making clients provide their own report-spam button and sign a contract that says the ESP can fine them if they get too many complaints is unusual.

Does the contract prevent mobileStorm from getting some business? “It can, yeah,” said Reitzin.

He also said that on several occasions, would-be clients balked at the word “complain,” saying it was too harsh. He added he let a well-known shoe company that he declined to name change it to “grumble.” But other than that reasonably small concession, mobileStorm does not let clients’ e-mail hit people’s inboxes without that complaint tab.

“The only way you can grow [as an ESP] is if your delivery is good,” said Reitzin. “If you’re sending crap through your system all the time, you’re going to get blocked by the ISPs.”

He added: “ISPs have to protect their subscribers from spam. If their service sucks there will be attrition. At the same time they have to keep their subscribers happy by letting them receive the content they want to receive. I have to sit down at the dinner table with AOL, Yahoo and Hotmail and look them in the eyes and tell them that mobileStorm is doing everything it can to work with legitimate marketers.”

Maintaining an in-house feedback loop and reserving the right to fine spamming clients would seem to be a highly innovative way to do just that.

mobileStorm is Changing the Marketing and Advertising Playground; Now Everyone Can Play

LOS ANGELES – Feb. 12, 2008 – mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, has won the AlwaysOn/Vator OnMedia “Game-Changers” competition. The competition sought out top companies leading change in the marketing and advertising space. mobileStorm’s win suggests that the Vator community and AlwaysOn judges realize marketing and advertising is moving quickly to reach mobile platforms, and mobileStorm is one of the companies leading the way.

The Vator.tv and AlwaysOn (AO) Game-Changers competition aimed to identify innovators that are setting trends and redefining the way marketers reach target audiences; ultimately extending the relationship between brands and consumers. As part of the entry process, mobileStorm submitted its video pitch on how it is helping clients use mobile messaging technology to add to their success. The Vator community voted on the best pitches and narrowed the field to a few select companies. Finally, a team of judges consisting of AO’s editorial team designated the winners.

“It’s always exciting to receive recognition for doing something you’re passionate about — winning this competition further validates mobileStorm’s key position within the ever-evolving marketing and advertising landscape,” stated Jared Reitzin, CEO of mobileStorm. “Companies anywhere - at any stage - can take advantage of mobileStorm’s turn-key marketing platform to get their messages across reliably and precisely. This award is further endorsement of the value we bring to our clients.”

mobileStorm provides turnkey hosted email, SMS/text and other forms of digital messaging to small- to medium -sized businesses wanting to deliver marketing programs that get results. mobileStorm’s platform is reaching the texting generation with an unprecedented level of accuracy and speed.

“Vator.tv and AlwaysOn were impressed with mobileStorm and its approach to digital marketing, it was just what the competition was all about – finding the pioneers within the advertising and marketing space,” said Bambi Francisco, founder and CEO of Vator.tv. “It takes creativity and vision to set trends and make changes in any industry and mobileStorm is thriving in the new age of digital marketing.”

About mobileStorm
For nearly a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 2 billion+ messages on behalf of thousands of premier customers such as American Idol producers FremantleMedia, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com. mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.

Press Inquiries:
Elizabeth Villanueva
Kirsten Woodard
Global Results Communications, Inc.
+1 949-608-0276
lizv@globalresultspr.com
kwoodard@globalresultspr.com

LOS ANGELES, Calif. – Feb. 11, 2008 - mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced the creation of a video production unit called mobileStorm Productions. Taking advantage of its location in the heart of Hollywood, the new group will produce both internal and external video shorts on a variety of subjects, from product How-Tos to a weekly digital marketing show.

mobileStorm Productions will be headed by new hire Alex Gans, who will serve as the senior editor for the division and supervise all of the shoots. Gans is a veteran of the corporate video industry and has extensive experience creating dynamic, high-impact shorts that are geared specifically to the burgeoning online video market.

The division will produce many types of online videos, both short- and long-form. Specific areas will include: product guides and walkthroughs, a weekly news program on the latest trends in digital marketing, case studies and client testimonials, and a series of entertaining commercials to promote various features and services that mobileStorm has to offer.

“As a leader in digital marketing, we’re always looking for the means to help companies promote their products and services in exciting new ways, and we believe that online video is the next logical progression for this,” said Jared Reitzin, chief executive officer of mobileStorm. “For example, a video interview I did a couple of months ago was viewed over 50,000 times. This is more than 10 times the number of page views our most popular blog article has received. We’ve also discovered that online video is increasingly becoming an important factor in maintaining high-search rankings. Such facts made us decide to create mobileStorm Productions and take advantage of this explosive new marketing channel.”

mobileStorm is also launching a community site at www.mobilestorm.com/videos where all of the mobileStorm Productions videos will be stored. There users can watch, rate, and add comments about any of the videos posted. Interested parties will also be able to embed the videos into their own sites in just a couple of simple steps. Future enhancements will include mobileStorm clients’ ability to house their own videos on the site for distribution purposes.

The first series of videos that will be available by mobileStorm Productions will center on the company’s upcoming white paper, “Digital Marketing Best Practices for Geniuses.” These will be amusing vignettes on extreme examples of what happens when companies don’t follow best practices. At the end of each episode, there will be a URL to reserve a copy of the document before it becomes available to the general public.

About mobileStorm
For nearly a decade, mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion+ messages on behalf of thousands of premier customers such as American Idol producers FremantleMedia, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.

Press Inquiries:
Elizabeth Villanueva
Valerie Christopherson
Global Results Communications, Inc.
+1 949-306-6313
lizv@globalresultspr.com
valeriec@globalresultspr.com