Powerful RSS Marketing Marketing in Real-Time = RSS In a world where digital communications makes it possible to bombard consumers with too much information, marketers need to strategize to make sure their messages are heard above the din. When it’s important not just to target, but to get information out as soon as it changes, marketers should make use of RSS marketing technology. Really Simple Syndication, commonly known as RSS, delivers updates of content—especially useful for promoting time-sensitive campaigns like an overstock sale. Such content can only be sent to subscribers—that is, people who actively signed up to get content delivered to their computers via RSS feeds. By its very nature, RSS is a 100 percent opt-in. That’s RSS marketing’s biggest strength: It guarantees a 100 percent-receptive audience. RSS has become an important part of a marketer’s multi-channel strategy, especially with platforms that are easy for both message-senders and recipients to use. mobilestorm RSS, as part of the mobileStorm messaging platform, lets clients integrate RSS into their overall strategy in ways that other platforms do not. Campaign Creation mobileStorm RSS has a variety of features to help maximize your RSS campaigns. These include: WYSIWYG Editor: Clients can edit the “look” of their feeds. For example, they can strip down an email marketing message, then use the editor to design the way the copy and/or images appear. The WYSIWYG editor can also be used to create feeds “from scratch.” Assurance that your RSS feeds will be compatible with all RSS readers.

Campaign Management Once you’ve created your RSS campaign, mobileStorm RSS helps you manage your campaign and ensure maximum delivery: Distribute your RSS content in multiple places and increase your SEO results. Schedule your RSS feeds to go out at specific times, on specific days, or at regularly recurring intervals, such as “every weekday at 9 a.m.” or “Saturdays at noon.” Enjoy 100 percent deliverability. Campaign Analysis Now that you’ve implemented your RSS campaign, it’s time to find out results. Get detailed reporting about your RSS feeds and gain insight into their overall effectiveness. Find out the total number of views and/or the number of unique views. Discover open rates—that is, the percentage of subscribers who actually view your RSS updates. Subscriber Management Make sure that you have the most accurate details about your subscribers. See who in your database has subscribed to your RSS feeds. Keep up-to-date on how many people overall have signed up to receive your RSS feeds. Schedule a Demo to Master RSS Marketing