Tuesday, September 16th, 2008
We have launched an exciting new SMS feature that allows you to take your mobile marketing efforts to the next level with text to screen campaigns. The process is simple. Using either existing keywords or creating new keywords, you select Inbound Campaign from the SMS Campaign options and then Text to Screen as the campaign type. You can then choose as many keywords as you want to include in the campaign, each of which will have a separate tally calculated as people text in their favorites – whether it be an attendance total, favorite artist or trivia answer. The results are displayed on a Web page that is updated in real-time and can be broadcast on any size screen at the event or placed on a Web site. You even have the ability to customize the page or embed it into another frame. Finally, you can use the Text to Screen campaign as a subscriber acquisition tool by asking respondents if they want to join your SMS mailing list.
Importance of upgrade: Medium
Release Date: 09/15/08
Section Located: SMS Campaigns/Inbound SMS Campaigns
Other Areas Affected by Upgrade: Reports, Create New List (SMS)
Development Time: 15 days
