Archive for the ‘News’ Category

UPGRADE: Subscriber form upgrades
Wednesday, September 10th, 2008

UPGRADE: Subscriber form upgrades

We’ve made some modifications to the subscriber form process. These include the following:

1. When you create a new SMS list, you will notice that the feature that used to ask if you would like to make the SMS list “double opt in” has been removed. However, please note, all SMS lists are double opt in for the carriers T-mobile, AT&T and Verizon, due to their regulations. When you text a keyword to a short code (example: STUN To 38714) you will receive a message back asking you to reply YES to confirm your subscription. However note that tier 2 and tier 3 carriers like Alltel and US Cellular do not require this.

2. We now give you the option to not ask for carrier information when creating your subscriber forms. If YES is selected, the carrier drop down list will appear on subscriber forms. The form cannot be completed unless a carrier is pulled down from the drop down menu. If NO is selected, then the drop down will not appear on forms. However, you must then purchase carrier query credits in order for the subscriber to be added properly since we still require the carrier information be added to the record before an SMS campaign can be sent to them.

3. We have changed the format of birthdays being entered into the database from a day, month, year format to a Month, Day, Year format. Example: 08-20-1977. We also allow different formats such as 8-20-77 and 2-2-1977.

Importance of upgrade: Medium
Release Date: 09/08/08
Section Located: My Lists, My Forms
Other Areas Affected by Upgrade: Email Campaigns, SMS Campaigns, Adding Multiple Subscribers
Development Time: 5 days

NEW FEATURE: Coupon Management System
Tuesday, July 1st, 2008

mobileStorm now gives you the ability to create and manage coupons with your digital marketing campaigns. mobileStorm Coupon Management provides companies with a complete, do-it-yourself digital coupon creation and distribution system. You can use the application as their own Point of Sale (POS) system or integrate in an existing POS framework.

mobileStorm Coupon Management can create various types of discounts, such as flat dollar-amount, percentage or total items purchased. You can also develop tiered discounts, giving customers more offers for higher purchase amounts or total products, such as 25% off for $100.00 and 30% off for $200.00, etc. Existing customer IDs/SKUs can also be integrated into the discount structure to offer VIP customers higher discounts or special offers.

Once coupons are created and integrated, you can then send them to subscribers using mobileStorm SMS or Email channels. Total usage restrictions are also possible, both in terms of total coupons distributed as well as redemption limitations per customer.

Importance of upgrade: High
Release Date: 06/23/08
Section Located: Additional Services > Coupon Management
Other Areas Affected by Upgrade: Email Campaigns, SMS Campaigns, Reports
Development Time: 45 days
Knowledge Base: Click Here!

Contributors:

Creator
jared reitzin
Developer
murthy
Tester
steve chipman
NEW FEATURES: Week of 08/20/07
Thursday, August 23rd, 2007

We released a few improvements to a couple of Stun! sections over the weekend and here’s what’s new:

RSVP Manager:
We released the following new enhancements to the RSVP Manager.

- If you have a Stun! email package, send an email campaign to those who have not RSVP’d to the event yet.

- Get notified each time someone RSVPs to the event via email, with their full RSVP info to follow up with them individually or as a group.

- Allow subscribers to add the event to their calendar of choice. Supported are: Google Calendar, Microsoft Outlook and iCalendar

Enhanced Reporting Graphics:

We’ve implemented a new graphics package for our Reports section, which includes selected reports as animated graphs.

Product: Stun!
Importance of upgrade: Low
Release Date: 08/20/07
Sections: RSVP Manager, Reports
Other Areas Affected by Upgrade: Email Campaigns
Development Time: 5 days
Contributors:

Creator
jared reitzin
Developer
murthy
Tester
derek rossler
Project Manager
steve chipman
NEW FEATURE: Brand Assurance & Authentication Package
Wednesday, June 13th, 2007

Description:You can now add our Stun! Brand Assurance & Authentication package to your account directly from the Control Panel. This package is charged on a monthly basis and includes the following.

  • Dedicated IP Address - All mail that you send from our network will be sent via a dedicated IP address. This IP address is not used or shared with any of our other clients to achieve optimal delivery and keep your reputation in check.
  • New Mailing Domain - Because your mail is being via mobileStorm, the message header (which ISPs use to identify a sender) might not match your current domain. mobileStorm will create a new mailing specific domain to make sure receivers know who you are.
  • Domain Hosting Support - Since we will be hosting the domain for you, we will also make any necessary changes as the ISPs modify or even completely rewrite their authentication methods. Save technical resources and time by letting us run such changes for you.
  • Universal Authentication - All mail that you send from our network will be “signed” with any of the current or future authentication systems such as Sender ID, SPF, DKIM and Domain Keys. We’ll make sure your message has the right credentials to get through.
  • Custom Footer - To further protect your brand identity and to mask any mobileStorm involvement, we will create a customized footer to your specifications. Note that current CAN SPAM regulations regarding footers still must be incorporated, such as a physical mailing address and unsubscribe link.

Product: Stun!
Importance of upgrade: Low
Release Date: 06/12/07
Section Located: Additional Services
Other Areas Affected by Upgrade: None
Development Time: 10 days
Contributors:

Creator
greg kraios
Developer
murthy
Tester
noel hernandez
Project Manager
steve chipman
MODIFICATION - RSVP Manager for SMS
Wednesday, June 6th, 2007

Description:

The Stun! RSVP Manager has been significantly upgraded. Clients using the RSVP Manager on a shared short code, can now run their event guest lists completely over the mobile phone using the short code 99158. Dedicated short code clients can use their own code for their RSVP manager system. This incredible upgrade gives Stun! clients an unprecedented amount of flexibility with the event management, all tying into a single, unified system. Attendees can now add themselves to the guest list simply by texting their first name, last name and # of guests. Using our new data builder feature you can also ask them for other information such as email address, gender, or age. This data gets captured and added to their subscriber record. We’ve also added a cool Map It feature, which will generate a Google Map of the event location as well as added SMS reminders that can be sent at any time before the event takes place reminding your attendees about the event details and confirming their attendance (ex. Jared we have you +2 on the list for Club mobileStorm at 6565 Sunset Blvd, Los Angeles, CA 90028). Any attendee can text your event keyword followed by the word “info” to get full event details and directions. (ex. DJRED INFO to 995158) Current RSVP Manager users who also have a Stun! SMS plan have been automatically upgraded with these new features.

Product: Stun!
Importance of upgrade: Medium
Release Date: 06/02/07
Section Located: RSVP Manager, SMS Campaign
Development Time: 3 weeks

Contributors:

Creator
jared reitzin
Developer
murthy
Project Manager
steve chipman
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