Mobile Marketing and Email Marketing by mobileStorm

Stun! clients now have the ability to distribute their messages in a 6th form of communication via Really Simple Syndication (RSS) campaigns and feeds. Subscribers can add your RSS messages, called feeds, to their reader of choice – Outlook 2007, Google Reader, NewsGator, amongst others. RSS is a great way to reach out to your audience because it is 100% double opt-in as they will only receive the messages if they agree to add your feed to their list. It’s also guaranteed delivery to your subscribers, as there are no spam or content filters with RSS.

Stun! RSS allows you to:

• Send email campaigns inviting your current subscribers to join your RSS feed.
• Create forms to sign up for the RSS feed.
• Transfer existing content from website or other HTML sources as well as develop your own RSS content feeds via our editor.
• Preview what the campaign will look like in a typical reader and make any necessary adjustments prior to sending.
• Analyze how many people are receiving your feed and even identify specific readers who are already in your Stun! database.

To get started, go to Campaigns and look for the new RSS icon/title. There is no charge to use Stun! RSS as long as you already have another message plan in your account. Enjoy and as always please feel free to send us any feedback so we can continue to push the envelope when it comes to digital marketing.

Product: Stun!
Importance of upgrade: High
Release Date: 05/19/08
Section Located: RSS Campaigns
Other Areas Affected by Upgrade: Lists, Reports, Forms, Confirm Subscribers
Development Time: 30 days
Knowledge Base: http://stun1.com/knowledge/category.php?id=39

Contributors:

Creator

Developer

Tester

Stun! now has the ability for you to broadcast your online videos to over 15 video sharing sites such as YouTube, MySpace and Daily Motion all in a single click. It is a new message type within the Stun! Control Panel and can be added to your Stun! account at no additional charge. The service not only includes distribution but also detailed analytics and trending on a per site basis, as well as aggregate statistics to give clients insight into the popularity and impact of their online videos. Viewership levels per site are also calculated; allowing companies to view spikes in traffic for better planning of future online video placement and marketing. You can also integrate your online videos into your email campaigns to notify and attract more viewers.

Product: Stun!
Importance of upgrade: Med
Release Date: 03/18/07
Sections: Video Broadcast, Reports
Development Time: 15 days
Screenshot:

Contributors:

Creator

Developer

Tester

Stun! SMS clients can now have their subscribers rejoin a list/keyword as well as a more detailed way to remove themselves from only a particular list. If the user has accidentally remove themselves from a particular keyword, they can be readded by texting the keyword again. Our system will then ask them if they wish to resubscribe to the keyword by having them reply with Y. After this has been completed, they will once again be active with that list/keyword.

For users who are subscribed to multiple lists/keywords, they will now have the option to remove themselves either from just one keyword or all. They will receive a message with all of their active keyword to which they can unsubscribe or text STOPALL to terminate all messages coming from any of their active keywords. This gives you greater flexibility in terms of managing your mobile subscribers.

Product: Stun!
Importance of upgrade: Med
Release Date: 02/18/07
Sections: N/A – On Handset
Development Time: 5 days

Contributors:

Creator

Developer

Stun! clients can now launch multiple campaigns simultaneously and without having to go into each individual campaign. Simply select the campaigns you want to launch and a confirmation notice will pop up to confirm the action. Note: selecting this feature will cause any chosen campaign to send right away so do not use this feature if you need the campaigns to be scheduled. The feature applies across all Stun! messages types.

Product: Stun!
Importance of upgrade: Med
Release Date: 02/18/07
Sections: Campaigns
Development Time: 5 days
Screenshot:

Contributors:

Creator

Developer

Tester

Stun! clients can now have a custom footer to better match their unique branding and identity. This can be selected directly within your Stun! Control Panel under Additional Features. Once purchased, use our custom footer editor to name your own links, colors and logo. Note: you must use certain required links like unsubscribe and abuse. Make sure also to test the new footer and all of the links created to ensure that the footer works properly.

Product: Stun!
Importance of upgrade: Med
Release Date: 01/03/07
Sections: Additional Services, Email Campaigns
Development Time: 5 days
Screenshot:

Contributors:

Creator

Developer