Stun! clients now have the ability to distribute their messages in a 6th form of communication via Really Simple Syndication (RSS) campaigns and feeds. Subscribers can add your RSS messages, called feeds, to their reader of choice – Outlook 2007, Google Reader, NewsGator, amongst others. RSS is a great way to reach out to your audience because it is 100% double opt-in as they will only receive the messages if they agree to add your feed to their list. It’s also guaranteed delivery to your subscribers, as there are no spam or content filters with RSS.

Stun! RSS allows you to:

• Send email campaigns inviting your current subscribers to join your RSS feed.
• Create forms to sign up for the RSS feed.
• Transfer existing content from website or other HTML sources as well as develop your own RSS content feeds via our editor.
• Preview what the campaign will look like in a typical reader and make any necessary adjustments prior to sending.
• Analyze how many people are receiving your feed and even identify specific readers who are already in your Stun! database.

To get started, go to Campaigns and look for the new RSS icon/title. There is no charge to use Stun! RSS as long as you already have another message plan in your account. Enjoy and as always please feel free to send us any feedback so we can continue to push the envelope when it comes to digital marketing.

Product: Stun!
Importance of upgrade: High
Release Date: 05/19/08
Section Located: RSS Campaigns
Other Areas Affected by Upgrade: Lists, Reports, Forms, Confirm Subscribers
Development Time: 30 days
Knowledge Base: http://stun1.com/knowledge/category.php?id=39

Contributors:

Creator

Developer

Tester

This entry was posted on Wednesday, May 21st, 2008 at 4:45 pm and is filed under Stun, Version 3.5. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.